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Skin Care in Austria

Publisher Euromonitor International
Published Jun 23, 2025
Length 32 Pages
SKU # EP20156036

Description

Skin care recorded solid value sales growth in 2024, driven by both facial and body care. This expansion was fuelled by rising unit prices in the context of inflation as well as consistently strong demand across core categories. Skin care remained the largest contributor to overall beauty and personal care value sales, benefiting from extensive shelf space and an abundance of choice across premium and mass brands, private label brands and specialist ranges. Facial care, particularly moisturisers... Euromonitor International's Skin Care in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change. Product coverage: Body Care, Facial Care, Hand Care, Skin Care Sets/Kits. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data. Why buy this report? * Get a detailed picture of the Skin Care market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop. Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

Table of Contents

32 Pages
Skin Care in Austria
Euromonitor International
June 2025
List Of Contents And Tables
SKIN CARE IN AUSTRIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Consumer interest in skin barrier health and k-beauty supports strong value sales growth
Private label appeal and low-price strategy drive dynamic growth for dm-Drogerie Markt
Health and personal care stores remain dominant, while e-commerce continues to gain ground
PROSPECTS AND OPPORTUNITIES
Strong demand for facial care and premium innovation expected to sustain growth
Premium skin care to outpace mass brands, led by facial care innovations
Innovation focused on ingredients, multifunctionality, and sustainability
CATEGORY DATA
Table 1 Sales of Skin Care by Category: Value 2019-2024
Table 2 Sales of Skin Care by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Skin Care: % Value 2020-2024
Table 4 LBN Brand Shares of Skin Care: % Value 2021-2024
Table 5 LBN Brand Shares of Basic Moisturisers: % Value 2021-2024
Table 6 LBN Brand Shares of Anti-agers: % Value 2021-2024
Table 7 LBN Brand Shares of Firming Body Care: % Value 2021-2024
Table 8 LBN Brand Shares of General Purpose Body Care: % Value 2021-2024
Table 9 LBN Brand Shares of Premium Skin Care: % Value 2021-2024
Table 10 Forecast Sales of Skin Care by Category: Value 2024-2029
Table 11 Forecast Sales of Skin Care by Category: % Value Growth 2024-2029
BEAUTY AND PERSONAL CARE IN AUSTRIA
EXECUTIVE SUMMARY
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
MARKET DATA
Table 12 Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
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