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Skin Care in the US

Publisher Euromonitor International
Published May 09, 2025
Length 34 Pages
SKU # EP20022010

Description

Overall, skin care in the US saw retail current value growth slow to the low single digits in 2024, reflecting normalisation after three years of high gains, supported by expanded routines and an increasing focus on skin health. Skin health is still a top priority for US consumers, with 46% being moderately or extremely concerned about their skin health in 2024, up eight percentage points from 2023 (Euromonitor International’s Voice of the Consumer: Health and Nutrition Survey, fielded February...

Euromonitor International's Skin Care in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Body Care, Facial Care, Hand Care, Skin Care Sets/Kits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Skin Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

34 Pages
Skin Care in the US
Euromonitor International
May 2025
List Of Contents And Tables
SKIN CARE IN THE US
KEY DATA FINDINGS
2024 DEVELOPMENTS
Growth slows to low single digits in 2024, amidst normalisation of skin care routines
Dermocosmetics-positioned brands again outperform in 2024, but pressure increases from newcomers leaning into ingredient-driven narratives
Retail e-commerce continues gaining share, while department stores and pharmacies struggle to keep up
PROSPECTS AND OPPORTUNITIES
Consumers’ purchasing behaviour expected to become more cautious or strategic in the forecast period, moderating the growth of skin care
Longevity trend will continue driving consumers towards dermocosmetic, clinical, or ingredient-led beauty brands
Digitalisation will continue supporting the rise of K-beauty and other international beauty brands
CATEGORY DATA
Table 1 Sales of Skin Care by Category: Value 2019-2024
Table 2 Sales of Skin Care by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Skin Care: % Value 2020-2024
Table 4 LBN Brand Shares of Skin Care: % Value 2021-2024
Table 5 LBN Brand Shares of Basic Moisturisers: % Value 2021-2024
Table 6 LBN Brand Shares of Anti-agers: % Value 2021-2024
Table 7 LBN Brand Shares of Firming Body Care: % Value 2021-2024
Table 8 LBN Brand Shares of General Purpose Body Care: % Value 2021-2024
Table 9 LBN Brand Shares of Premium Skin Care: % Value 2021-2024
Table 10 Forecast Sales of Skin Care by Category: Value 2024-2029
Table 11 Forecast Sales of Skin Care by Category: % Value Growth 2024-2029
BEAUTY AND PERSONAL CARE IN THE US
EXECUTIVE SUMMARY
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
MARKET DATA
Table 12 Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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