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Sauces, Dips and Condiments in Morocco

Publisher Euromonitor International
Published Nov 10, 2025
Length 26 Pages
SKU # EP20589489

Description

Retail sales of sauces, dips and condiments in Morocco are on the rise, benefiting heavily from the convenience trend. This is supported by key developments in the market, such as smaller household sizes, ongoing urbanisation and the growing number of women in the workforce. Meanwhile, packaged herbs and spices are gaining traction for ease-of-use reasons. There is also greater interest in Western-style table sauces for fast food, such as mayonnaise, ketchup and mustard, and recipe sauces like p...

Euromonitor International's Sauces, Dips and Condiments in Morocco report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Cooking Ingredients and Condiments, Dips, Other Sauces and Condiments, Pickled Products, Sauces, Yeast-based Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sauces, Dips and Condiments market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

26 Pages
Sauces, Dips and Condiments in Morocco
Euromonitor International
November 2025
List Of Contents And Tables
SAUCES, DIPS AND CONDIMENTS IN MOROCCO
KEY DATA FINDINGS
2025 DEVELOPMENTS
Urbanisation and increase in number of working women fuels demand for convenient products
INDUSTRY PERFORMANCE
Convenience bolsters demand
Growing interest in Italian food boosts dry recipe sauces and pasta sauces
WHAT’S NEXT?
Replicating the fast food experience at home to boost the demand for Western-style table sauces
Shift to branded and packaged herbs and spices
Convenience factor to continue to gain weight in consumers’ purchasing decisions
COMPETITIVE LANDSCAPE
VMM Maroc’s strength lies in cooking and table sauces
Delicia brand benefits from affordability, pack size variety and wide distribution
CHANNELS
Proximity and being in tune with local consumers’ needs favour small local grocers
Supermarkets penetrate small neighbourhoods to compete with small local grocers
CATEGORY DATA
Table 1 Sales of Sauces, Dips and Condiments by Category: Volume 2020-2025
Table 2 Sales of Sauces, Dips and Condiments by Category: Value 2020-2025
Table 3 Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2020-2025
Table 4 Sales of Sauces, Dips and Condiments by Category: % Value Growth 2020-2025
Table 5 Sales of Liquid Recipe Sauces by Type: % Value 2020-2025
Table 6 Sales of Other Sauces and Condiments by Type: Rankings 2020-2025
Table 7 NBO Company Shares of Sauces, Dips and Condiments: % Value 2021-2025
Table 8 LBN Brand Shares of Sauces, Dips and Condiments: % Value 2022-2025
Table 9 Distribution of Sauces, Dips and Condiments by Format: % Value 2020-2025
Table 10 Forecast Sales of Sauces, Dips and Condiments by Category: Volume 2025-2030
Table 11 Forecast Sales of Sauces, Dips and Condiments by Category: Value 2025-2030
Table 12 Forecast Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2025-2030
Table 13 Forecast Sales of Sauces, Dips and Condiments by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
COOKING INGREDIENTS AND MEALS IN MOROCCO
EXECUTIVE SUMMARY
Inflation intensifies price-sensitivity but demand for convenience bolsters volume sales
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Inflationary pressure besets cooking ingredients and meals
Consumers look for ways to economise
Soaring prices of olive oil and tomatoes lure consumers towards packaged products
WHAT’S NEXT?
Persistent economic pressure to depress consumer confidence
Price-sensitivity and quality and nutritional concerns to play roles in consumers’ purchasing decisions
Branded players could suffer as price remains the determinant factor for many consumers
COMPETITIVE LANDSCAPE
Lesieur Cristal leads with a strong brand offer and investments in the business
Local players enjoy price advantages
CHANNELS
Small local grocers dominate but supermarkets gain momentum
Significant investment sees discounters add dynamism to the distribution landscape
MARKET DATA
Table 14 Sales of Cooking Ingredients and Meals by Category: Volume 2020-2025
Table 15 Sales of Cooking Ingredients and Meals by Category: Value 2020-2025
Table 16 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2020-2025
Table 17 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2020-2025
Table 18 NBO Company Shares of Cooking Ingredients and Meals: % Value 2021-2025
Table 19 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2022-2025
Table 20 Penetration of Private Label by Category: % Value 2020-2025
Table 21 Distribution of Cooking Ingredients and Meals by Format: % Value 2020-2025
Table 22 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2025-2030
Table 23 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2025-2030
Table 24 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2025-2030
Table 25 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
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