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Rtds in Ukraine

Publisher Euromonitor International
Published Jul 08, 2025
Length 23 Pages
SKU # EP20199854

Description

Total volume sales of RTDs grew strongly in Ukraine in 2024 as the category saw some recovery in retail volume sales in after the war-related deep decline in 2022. However, the category is still much smaller than it was before the war, mostly because of a much reduced consumer base due to both migration abroad and entrance into the armed forces, as well as the developing alcohol-free trend amongst targeted younger generations of legal drinking age.

Euromonitor International's RTDs in Ukraine report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Malt-based RTDs, Non Alcoholic RTDs, Other RTDs, Spirit-based RTDs, Wine-based RTDs.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the RTDs market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

23 Pages
Rtds in Ukraine
Euromonitor International
July 2025
List Of Contents And Tables
RTDS IN UKRAINE
KEY DATA FINDINGS
2024 DEVELOPMENTS
Incomplete recovery after strong sales drop in 2022
Novi Produkty Group retains clear leadership
E-commerce develops in RTDs
PROSPECTS AND OPPORTUNITIES
Good opportunities for RTDs in Ukraine
Wine-based RTDs offer bright future prospects
Ready-to-serve premium innovations from Diageo
CATEGORY DATA
Table 1 Sales of RTDs by Category: Total Volume 2019-2024
Table 2 Sales of RTDs by Category: Total Value 2019-2024
Table 3 Sales of RTDs by Category: % Total Volume Growth 2019-2024
Table 4 Sales of RTDs by Category: % Total Value Growth 2019-2024
Table 5 Sales of RTDs by Off-trade vs On-trade: Volume 2019-2024
Table 6 Sales of RTDs by Off-trade vs On-trade: Value 2019-2024
Table 7 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2019-2024
Table 8 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2019-2024
Table 9 GBO Company Shares of RTDs: % Total Volume 2020-2024
Table 10 NBO Company Shares of RTDs: % Total Volume 2020-2024
Table 11 LBN Brand Shares of RTDs: % Total Volume 2021-2024
Table 12 Forecast Sales of RTDs by Category: Total Volume 2024-2029
Table 13 Forecast Sales of RTDs by Category: Total Value 2024-2029
Table 14 Forecast Sales of RTDs by Category: % Total Volume Growth 2024-2029
Table 15 Forecast Sales of RTDs by Category: % Total Value Growth 2024-2029
ALCOHOLIC DRINKS IN UKRAINE
EXECUTIVE SUMMARY
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 16 Retail Consumer Expenditure on Alcoholic Drinks 2019-2024
MARKET DATA
Table 17 Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
Table 18 Sales of Alcoholic Drinks by Category: Total Value 2019-2024
Table 19 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
Table 20 Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
Table 21 GBO Company Shares of Alcoholic Drinks: % Total Volume 2020-2024
Table 22 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2019-2024
Table 23 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2024
Table 24 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2024-2029
Table 25 Forecast Sales of Alcoholic Drinks by Category: Total Value 2024-2029
Table 26 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2024-2029
Table 27 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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