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Rtds in Thailand

Publisher Euromonitor International
Published Jul 23, 2025
Length 25 Pages
SKU # EP20240736

Description

Total volume sales of RTDs in Thailand increased by 8% in 2024, reaching a total of 51 million litres. This growth was partly driven by the convenience and portability of such products, which makes them ideal for on-the-go consumption. They are also sweet and easy to drink, with sugary and artificially flavoured RTDs remaining the mainstream products for the mass market. Meanwhile, growth was also driven by an influx of recent new launches, mainly from Siam Winery’s Spy brand. RTDs are also wide...

Euromonitor International's RTDs in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Malt-based RTDs, Non Alcoholic RTDs, Other RTDs, Spirit-based RTDs, Wine-based RTDs.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the RTDs market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

25 Pages
Rtds in Thailand
Euromonitor International
July 2025
List Of Contents And Tables
RTDS IN THAILAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Easy drinking, convenience, and new product development drive growth
Local company Siam Winery maintains its dominance with new product development
Hypermarkets continues to lead, but loses share to proximity channels
PROSPECTS AND OPPORTUNITIES
Continued growth due to convenience and product launches
Demand for healthier products set to influence the development of RTDs
New product development through innovative flavours
CATEGORY DATA
Table 1 Sales of RTDs by Category: Total Volume 2019-2024
Table 2 Sales of RTDs by Category: Total Value 2019-2024
Table 3 Sales of RTDs by Category: % Total Volume Growth 2019-2024
Table 4 Sales of RTDs by Category: % Total Value Growth 2019-2024
Table 5 Sales of RTDs by Off-trade vs On-trade: Volume 2019-2024
Table 6 Sales of RTDs by Off-trade vs On-trade: Value 2019-2024
Table 7 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2019-2024
Table 8 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2019-2024
Table 9 GBO Company Shares of RTDs: % Total Volume 2020-2024
Table 10 NBO Company Shares of RTDs: % Total Volume 2020-2024
Table 11 LBN Brand Shares of RTDs: % Total Volume 2021-2024
Table 12 Forecast Sales of RTDs by Category: Total Volume 2024-2029
Table 13 Forecast Sales of RTDs by Category: Total Value 2024-2029
Table 14 Forecast Sales of RTDs by Category: % Total Volume Growth 2024-2029
Table 15 Forecast Sales of RTDs by Category: % Total Value Growth 2024-2029
ALCOHOLIC DRINKS IN THAILAND
EXECUTIVE SUMMARY
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 16 Retail Consumer Expenditure on Alcoholic Drinks 2019-2024
MARKET DATA
Table 17 Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
Table 18 Sales of Alcoholic Drinks by Category: Total Value 2019-2024
Table 19 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
Table 20 Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
Table 21 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2024
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2024
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2024
Table 24 GBO Company Shares of Alcoholic Drinks: % Total Volume 2020-2024
Table 25 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2019-2024
Table 26 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2024
Table 27 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2024-2029
Table 28 Forecast Sales of Alcoholic Drinks by Category: Total Value 2024-2029
Table 29 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2024-2029
Table 30 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2024-2029
DISCLAIMER
SOURCES
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