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Rtds in Portugal

Publisher Euromonitor International
Published Jul 01, 2025
Length 24 Pages
SKU # EP20174957

Description

RTDs saw positive growth in total volume terms in 2024 although this was mainly driven by spirit-based RTDs, which was the most dynamic category. Wine-based RTDs, the largest category in RTDs, has already reached a high maturity level although it still saw relatively strong growth in on-trade volume terms. This was thanks to these products offering a light, fruited and fresh alternative to some other alcoholic drinks.

Euromonitor International's RTDs in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Malt-based RTDs, Non Alcoholic RTDs, Other RTDs, Spirit-based RTDs, Wine-based RTDs.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the RTDs market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

24 Pages
Rtds in Portugal
Euromonitor International
July 2025
List Of Contents And Tables
RTDS IN PORTUGAL
KEY DATA FINDINGS
2024 DEVELOPMENTS
Spirit-based RTDs fuelling growth
Producers of Sangria lead the market
On-trade the most dynamic channel in 2024
PROSPECTS AND OPPORTUNITIES
Spirit-based RTDs set to remain the most dynamic category
Distribution will be key in RTD’s penetration growth
Innovation likely to be a key growth driver
CATEGORY DATA
Table 1 Sales of RTDs by Category: Total Volume 2019-2024
Table 2 Sales of RTDs by Category: Total Value 2019-2024
Table 3 Sales of RTDs by Category: % Total Volume Growth 2019-2024
Table 4 Sales of RTDs by Category: % Total Value Growth 2019-2024
Table 5 Sales of RTDs by Off-trade vs On-trade: Volume 2019-2024
Table 6 Sales of RTDs by Off-trade vs On-trade: Value 2019-2024
Table 7 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2019-2024
Table 8 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2019-2024
Table 9 GBO Company Shares of RTDs: % Total Volume 2020-2024
Table 10 NBO Company Shares of RTDs: % Total Volume 2020-2024
Table 11 LBN Brand Shares of RTDs: % Total Volume 2021-2024
Table 12 Forecast Sales of RTDs by Category: Total Volume 2024-2029
Table 13 Forecast Sales of RTDs by Category: Total Value 2024-2029
Table 14 Forecast Sales of RTDs by Category: % Total Volume Growth 2024-2029
Table 15 Forecast Sales of RTDs by Category: % Total Value Growth 2024-2029
ALCOHOLIC DRINKS IN PORTUGAL
EXECUTIVE SUMMARY
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 16 Retail Consumer Expenditure on Alcoholic Drinks 2019-2024
MARKET DATA
Table 17 Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
Table 18 Sales of Alcoholic Drinks by Category: Total Value 2019-2024
Table 19 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
Table 20 Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
Table 21 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2024
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2024
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2024
Table 24 GBO Company Shares of Alcoholic Drinks: % Total Volume 2020-2024
Table 25 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2019-2024
Table 26 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2024
Table 27 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2024-2029
Table 28 Forecast Sales of Alcoholic Drinks by Category: Total Value 2024-2029
Table 29 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2024-2029
Table 30 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2024-2029
DISCLAIMER
SOURCES
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