
Rtds in Peru
Description
RTDs maintained their momentum in 2024, continuing to outperform other alcoholic drinks categories despite the broader slowdown that began in 2023. Their ongoing success stems from a combination of factors: an expanding array of flavour options, consistent investment in advertising and distribution, and a value-for-money perception that strongly appeals to younger consumers. These advantages have enabled RTDs to gain further share from more traditional categories such as beer, wine, cider, and s...
Euromonitor International's RTDs in Peru report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Malt-based RTDs, Non Alcoholic RTDs, Other RTDs, Spirit-based RTDs, Wine-based RTDs.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the RTDs market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International's RTDs in Peru report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Malt-based RTDs, Non Alcoholic RTDs, Other RTDs, Spirit-based RTDs, Wine-based RTDs.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the RTDs market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
26 Pages
- Rtds in Peru
- Euromonitor International
- July 2025
- List Of Contents And Tables
- RTDS IN PERU
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- RTDs continue to drive growth in alcoholic drinks through flavour variety and strong value positioning
- Four Loko holds the lead, but competitive intensity is increasing
- Modern retail strengthens while on-trade and e-commerce remain niche
- PROSPECTS AND OPPORTUNITIES
- Continued growth likely, though brand concentration may increase amid price-based competition
- Cans to remain the dominant format as brands favour practicality and branding opportunities
- Flavour innovation and wellness trends support expansion into seltzers and premium-style RTDs
- CATEGORY DATA
- Table 1 Sales of RTDs by Category: Total Volume 2019-2024
- Table 2 Sales of RTDs by Category: Total Value 2019-2024
- Table 3 Sales of RTDs by Category: % Total Volume Growth 2019-2024
- Table 4 Sales of RTDs by Category: % Total Value Growth 2019-2024
- Table 5 Sales of RTDs by Off-trade vs On-trade: Volume 2019-2024
- Table 6 Sales of RTDs by Off-trade vs On-trade: Value 2019-2024
- Table 7 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2019-2024
- Table 8 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2019-2024
- Table 9 GBO Company Shares of RTDs: % Total Volume 2020-2024
- Table 10 NBO Company Shares of RTDs: % Total Volume 2020-2024
- Table 11 LBN Brand Shares of RTDs: % Total Volume 2021-2024
- Table 12 Forecast Sales of RTDs by Category: Total Volume 2024-2029
- Table 13 Forecast Sales of RTDs by Category: Total Value 2024-2029
- Table 14 Forecast Sales of RTDs by Category: % Total Volume Growth 2024-2029
- Table 15 Forecast Sales of RTDs by Category: % Total Value Growth 2024-2029
- ALCOHOLIC DRINKS IN PERU
- EXECUTIVE SUMMARY
- Alcoholic drinks in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retail developments
- On-trade vs off-trade split
- What next for alcoholic drinks?
- MARKET BACKGROUND
- Legislation
- Legal purchasing age and legal drinking age
- Drink driving
- Advertising
- Smoking ban
- Opening hours
- On-trade establishments
- TAXATION AND DUTY LEVIES
- OPERATING ENVIRONMENT
- Contraband/parallel trade
- Duty free
- Cross-border/private imports
- KEY NEW PRODUCT LAUNCHES
- Outlook
- MARKET INDICATORS
- Table 16 Retail Consumer Expenditure on Alcoholic Drinks 2019-2024
- MARKET DATA
- Table 17 Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
- Table 18 Sales of Alcoholic Drinks by Category: Total Value 2019-2024
- Table 19 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
- Table 20 Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
- Table 21 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2024
- Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2024
- Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2024
- Table 24 GBO Company Shares of Alcoholic Drinks: % Total Volume 2020-2024
- Table 25 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2019-2024
- Table 26 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2024
- Table 27 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2024-2029
- Table 28 Forecast Sales of Alcoholic Drinks by Category: Total Value 2024-2029
- Table 29 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2024-2029
- Table 30 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2024-2029
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
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