
Rtds in Morocco
Description
In Morocco, RTDs appeal to young urban professionals and tourists but lack deep penetration across the broader market. Consumers often view RTDs as expensive for the quantity offered, especially compared to beer. RTDs are still largely occasion-led beverages and do not form part of regular at-home consumption habits. Despite attractive packaging and flavour experimentation, consumer adoption also remains limited by economic constraints. Moreover, the category has struggled over the review period...
Euromonitor International's RTDs in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Malt-based RTDs, Non Alcoholic RTDs, Other RTDs, Spirit-based RTDs, Wine-based RTDs.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the RTDs market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International's RTDs in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Malt-based RTDs, Non Alcoholic RTDs, Other RTDs, Spirit-based RTDs, Wine-based RTDs.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the RTDs market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
22 Pages
- Rtds in Morocco
- Euromonitor International
- July 2025
- List Of Contents And Tables
- RTDS IN MOROCCO
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- RTDs have low appeal among locals
- Bourchanin & Cie SA leads with Smirnoff Ice
- Small local grocers is leading point of sale
- PROSPECTS AND OPPORTUNITIES
- Tourism will dictate sales performance in RTDs
- Alcohol-free RTDs to gain traction
- Cocktail-themed RTDs offer growth potential
- CATEGORY DATA
- Table 1 Sales of RTDs by Category: Total Volume 2019-2024
- Table 2 Sales of RTDs by Category: Total Value 2019-2024
- Table 3 Sales of RTDs by Category: % Total Volume Growth 2019-2024
- Table 4 Sales of RTDs by Category: % Total Value Growth 2019-2024
- Table 5 Sales of RTDs by Off-trade vs On-trade: Volume 2019-2024
- Table 6 Sales of RTDs by Off-trade vs On-trade: Value 2019-2024
- Table 7 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2019-2024
- Table 8 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2019-2024
- Table 9 GBO Company Shares of RTDs: % Total Volume 2020-2024
- Table 10 NBO Company Shares of RTDs: % Total Volume 2020-2024
- Table 11 LBN Brand Shares of RTDs: % Total Volume 2021-2024
- Table 12 Forecast Sales of RTDs by Category: Total Volume 2024-2029
- Table 13 Forecast Sales of RTDs by Category: Total Value 2024-2029
- Table 14 Forecast Sales of RTDs by Category: % Total Volume Growth 2024-2029
- Table 15 Forecast Sales of RTDs by Category: % Total Value Growth 2024-2029
- ALCOHOLIC DRINKS IN MOROCCO
- EXECUTIVE SUMMARY
- Alcoholic drinks in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retail developments
- On-trade vs off-trade split
- What next for alcoholic drinks?
- MARKET BACKGROUND
- Legislation
- Legal purchasing age and legal drinking age
- Drink driving
- Advertising
- Smoking ban
- Opening hours
- On-trade establishments
- TAXATION AND DUTY LEVIES
- OPERATING ENVIRONMENT
- Contraband/parallel trade
- Duty free
- Cross-border/private imports
- KEY NEW PRODUCT LAUNCHES
- Outlook
- MARKET INDICATORS
- Table 16 Retail Consumer Expenditure on Alcoholic Drinks 2019-2024
- MARKET DATA
- Table 17 Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
- Table 18 Sales of Alcoholic Drinks by Category: Total Value 2019-2024
- Table 19 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
- Table 20 Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
- Table 21 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2024
- Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2024
- Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2024
- Table 24 GBO Company Shares of Alcoholic Drinks: % Total Volume 2020-2024
- Table 25 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2019-2024
- Table 26 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2024
- Table 27 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2024-2029
- Table 28 Forecast Sales of Alcoholic Drinks by Category: Total Value 2024-2029
- Table 29 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2024-2029
- Table 30 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2024-2029
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
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