Rtds in Malaysia

RTDs is a relatively small category within alcoholic drinks in Malaysia with sales largely focused on spirit-based RTDs. The category witnessed moderate decline in volume sales over 2024, reflecting the waning interest in these beverages and intense competition from substitutes in alcoholic drinks. RTDs are generally more expensive than beer and cider, making them less attractive to price-sensitive consumers. With inflation and rising living costs continuing to impact household spending, consume...

Euromonitor International's RTDs in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Malt-based RTDs, Non Alcoholic RTDs, Other RTDs, Spirit-based RTDs, Wine-based RTDs.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the RTDs market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.