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Rtds in Indonesia

Publisher Euromonitor International
Published Aug 15, 2025
Length 26 Pages
SKU # EP20320942

Description

In 2024, total volume sales of RTDs in Indonesia increased by 5% to 2.3 million litres. Despite showing resilience, the growth rate was limited by a lack of significant product innovation and relatively subdued brand activity. Leading brand Smirnoff Ice concentrated on bar collaborations and limited-edition cocktails, reinforcing its position in the on-trade channel. Meanwhile, second-placed Mix Max, on the other hand, maintained its strong presence by focusing on maintaining its relevance among...

Euromonitor International's RTDs in Indonesia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Malt-based RTDs, Non Alcoholic RTDs, Other RTDs, Spirit-based RTDs, Wine-based RTDs.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the RTDs market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

26 Pages
Rtds in Indonesia
Euromonitor International
August 2025
List Of Contents And Tables
RTDS IN INDONESIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Moderate growth amidst limited innovation, with spirit-based RTDs dominant
Diageo Plc maintains its leading position, although the competition from smaller brands rises
Modern grocery retailers continue to dominate the distribution of RTDs
PROSPECTS AND OPPORTUNITIES
Steady growth expected in RTDs, with digital engagement and flavour variety key to sustaining consumer interest
Smirnoff Ice refreshes its packaging to boost Gen Z appeal and shelf impact
RTDs could benefit from a presence at festivals and low alcohol appeal to drive relevance
CATEGORY DATA
Table 1 Sales of RTDs by Category: Total Volume 2019-2024
Table 2 Sales of RTDs by Category: Total Value 2019-2024
Table 3 Sales of RTDs by Category: % Total Volume Growth 2019-2024
Table 4 Sales of RTDs by Category: % Total Value Growth 2019-2024
Table 5 Sales of RTDs by Off-trade vs On-trade: Volume 2019-2024
Table 6 Sales of RTDs by Off-trade vs On-trade: Value 2019-2024
Table 7 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2019-2024
Table 8 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2019-2024
Table 9 GBO Company Shares of RTDs: % Total Volume 2020-2024
Table 10 NBO Company Shares of RTDs: % Total Volume 2020-2024
Table 11 LBN Brand Shares of RTDs: % Total Volume 2021-2024
Table 12 Forecast Sales of RTDs by Category: Total Volume 2024-2029
Table 13 Forecast Sales of RTDs by Category: Total Value 2024-2029
Table 14 Forecast Sales of RTDs by Category: % Total Volume Growth 2024-2029
Table 15 Forecast Sales of RTDs by Category: % Total Value Growth 2024-2029
ALCOHOLIC DRINKS IN INDONESIA
EXECUTIVE SUMMARY
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 16 Retail Consumer Expenditure on Alcoholic Drinks 2019-2024
MARKET DATA
Table 17 Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
Table 18 Sales of Alcoholic Drinks by Category: Total Value 2019-2024
Table 19 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
Table 20 Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
Table 21 GBO Company Shares of Alcoholic Drinks: % Total Volume 2020-2024
Table 22 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2019-2024
Table 23 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2024
Table 24 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2024-2029
Table 25 Forecast Sales of Alcoholic Drinks by Category: Total Value 2024-2029
Table 26 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2024-2029
Table 27 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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