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Rtds in India

Publisher Euromonitor International
Published Jan 09, 2026
Length 23 Pages
SKU # EP20711477

Description

RTDs saw strong double-digit growth in volume terms in India in 2024. India has a young demographic profile, with a median age of 29.4 years, including approximately 330 million millennials and 382 million members of Generation Z. Generation Z is already playing a critical role in shaping consumption patterns, as it represents the largest consumer cohort in 2024 and is expected to retain this position over the next decade. Compared with other generations, Gen Z consumers are more inclined to mod...

Euromonitor International's RTDs in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Malt-based RTDs, Non Alcoholic RTDs, Other RTDs, Spirit-based RTDs, Wine-based RTDs.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the RTDs market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

23 Pages
Rtds in India
Euromonitor International
January 2026
List Of Contents And Tables
RTDS IN INDIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Young demographic and convenience trend drive sales of RTDs in India
Bacardi-Martini retains its dominance, assisted by launch of new options
Hard seltzer fails to attract Indian consumers
PROSPECTS AND OPPORTUNITIES
Inflation and taxation remain the biggest challenges for RTDs
Spirit-based RTDs likely to grow, but face increased competition from other variants
CATEGORY DATA
Table 1 Sales of RTDs by Category: Total Volume 2019-2024
Table 2 Sales of RTDs by Category: Total Value 2019-2024
Table 3 Sales of RTDs by Category: % Total Volume Growth 2019-2024
Table 4 Sales of RTDs by Category: % Total Value Growth 2019-2024
Table 5 Sales of RTDs by Off-trade vs On-trade: Volume 2019-2024
Table 6 Sales of RTDs by Off-trade vs On-trade: Value 2019-2024
Table 7 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2019-2024
Table 8 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2019-2024
Table 9 GBO Company Shares of RTDs: % Total Volume 2020-2024
Table 10 NBO Company Shares of RTDs: % Total Volume 2020-2024
Table 11 LBN Brand Shares of RTDs: % Total Volume 2021-2024
Table 12 Forecast Sales of RTDs by Category: Total Volume 2024-2029
Table 13 Forecast Sales of RTDs by Category: Total Value 2024-2029
Table 14 Forecast Sales of RTDs by Category: % Total Volume Growth 2024-2029
Table 15 Forecast Sales of RTDs by Category: % Total Value Growth 2024-2029
ALCOHOLIC DRINKS IN INDIA
EXECUTIVE SUMMARY
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2024
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 16 Retail Consumer Expenditure on Alcoholic Drinks 2019-2024
MARKET DATA
Table 17 Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
Table 18 Sales of Alcoholic Drinks by Category: Total Value 2019-2024
Table 19 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
Table 20 Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
Table 21 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2024
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2024
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2024
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2024
Table 25 GBO Company Shares of Alcoholic Drinks: % Total Volume 2020-2024
Table 26 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2019-2024
Table 27 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2024
Table 28 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2024-2029
Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Value 2024-2029
Table 30 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2024-2029
Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 2 Research Sources

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