
Rtds in Germany
Description
Volume sales of RTDs in Germany rose steadily in 2024. The performance of RTDs remained driven by the rising popularity of spirits-based RTDs, the largest category, due to increased demand from young adults. This audience are seeking a simpler alternative to preparing cocktails themselves using spirits and mixers. Growth was also supported by the growing variety of products, notably RTDs using flavours other than cola, such as lemonade and fruits. The wider range of flavours draws in more consum...
Euromonitor International's RTDs in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Malt-based RTDs, Non Alcoholic RTDs, Other RTDs, Spirit-based RTDs, Wine-based RTDs.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report??
* Get a detailed picture of the RTDs market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International's RTDs in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Malt-based RTDs, Non Alcoholic RTDs, Other RTDs, Spirit-based RTDs, Wine-based RTDs.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report??
* Get a detailed picture of the RTDs market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
23 Pages
- Rtds in Germany
- Euromonitor International
- July 2025
- List Of Contents And Tables
- RTDS IN GERMANY
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Rising popularity of spirit-based RTDs
- Strong presence of private label continues to increase
- Discounters make gains while on-trade channel faces major challenges
- PROSPECTS AND OPPORTUNITIES
- Innovations are expected to support growth with non-alcoholic RTDs coming of age
- Greater presence of soft drinks brands expected through co-branding agreements
- Mate and tea flavours set to gain prominence as energy boosting is a core attribute
- CATEGORY DATA
- Table 1 Sales of RTDs by Category: Total Volume 2019-2024
- Table 2 Sales of RTDs by Category: Total Value 2019-2024
- Table 3 Sales of RTDs by Category: % Total Volume Growth 2019-2024
- Table 4 Sales of RTDs by Category: % Total Value Growth 2019-2024
- Table 5 Sales of RTDs by Off-trade vs On-trade: Volume 2019-2024
- Table 6 Sales of RTDs by Off-trade vs On-trade: Value 2019-2024
- Table 7 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2019-2024
- Table 8 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2019-2024
- Table 9 GBO Company Shares of RTDs: % Total Volume 2020-2024
- Table 10 NBO Company Shares of RTDs: % Total Volume 2020-2024
- Table 11 LBN Brand Shares of RTDs: % Total Volume 2021-2024
- Table 12 Forecast Sales of RTDs by Category: Total Volume 2024-2029
- Table 13 Forecast Sales of RTDs by Category: Total Value 2024-2029
- Table 14 Forecast Sales of RTDs by Category: % Total Volume Growth 2024-2029
- Table 15 Forecast Sales of RTDs by Category: % Total Value Growth 2024-2029
- ALCOHOLIC DRINKS IN GERMANY
- EXECUTIVE SUMMARY
- Alcoholic drinks in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retail developments
- On-trade vs off-trade split
- What next for alcoholic drinks?
- MARKET BACKGROUND
- Legislation
- Legal purchasing age and legal drinking age
- Drink driving
- Advertising
- Smoking ban
- Opening hours
- On-trade establishments
- OPERATING ENVIRONMENT
- Contraband/parallel trade
- Duty free
- Cross-border/private imports
- KEY NEW PRODUCT LAUNCHES
- Outlook
- MARKET INDICATORS
- Table 16 Retail Consumer Expenditure on Alcoholic Drinks 2019-2024
- MARKET DATA
- Table 17 Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
- Table 18 Sales of Alcoholic Drinks by Category: Total Value 2019-2024
- Table 19 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
- Table 20 Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
- Table 21 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2024
- Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2024
- Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2024
- Table 24 GBO Company Shares of Alcoholic Drinks: % Total Volume 2020-2024
- Table 25 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2019-2024
- Table 26 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2024
- Table 27 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2024-2029
- Table 28 Forecast Sales of Alcoholic Drinks by Category: Total Value 2024-2029
- Table 29 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2024-2029
- Table 30 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2024-2029
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Search Inside Report
Pricing
Currency Rates
Questions or Comments?
Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.