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Rtds in Egypt

Published Jun 24, 2025
Length 19 Pages
SKU # EP20156063

Description

In 2024, ready-to-drink (RTD) products continued to emerge as the fastest-growing category in Egypt’s alcoholic drinks market. The rise in demand has been driven by shifting consumer demographics, especially the increasing influence of younger adults seeking convenient, affordable, and flavour-forward alcoholic options. Fruity flavours, playful packaging, and the perception of higher alcohol content have helped RTDs gain traction among a generation looking for easy-to-enjoy formats suited to bot... Euromonitor International's RTDs in Egypt report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change. Product coverage: Malt-based RTDs, Non Alcoholic RTDs, Other RTDs, Spirit-based RTDs, Wine-based RTDs. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data. Why buy this report? * Get a detailed picture of the RTDs market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop. Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

Table of Contents

19 Pages
Rtds in Egypt
Euromonitor International
June 2025
List Of Contents And Tables
RTDS IN EGYPT
KEY DATA FINDINGS
2024 DEVELOPMENTS
RTDs record fastest growth among alcoholic drinks in 2024
ABC and Egy Beverages shape a growing competitive field
Off-trade dominates distribution, while e-commerce expands reach
PROSPECTS AND OPPORTUNITIES
RTDs poised for strongest growth among alcoholic drinks
Higher alcohol content reshapes consumer preferences
Innovation: Bag-in-box packaging for wine-based RTDs expected to grow
CATEGORY DATA
Table 1 Sales of RTDs by Category: Total Volume 2019-2024
Table 2 Sales of RTDs by Category: Total Value 2019-2024
Table 3 Sales of RTDs by Category: % Total Volume Growth 2019-2024
Table 4 Sales of RTDs by Category: % Total Value Growth 2019-2024
Table 5 Sales of RTDs by Off-trade vs On-trade: Volume 2019-2024
Table 6 Sales of RTDs by Off-trade vs On-trade: Value 2019-2024
Table 7 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2019-2024
Table 8 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2019-2024
Table 9 GBO Company Shares of RTDs: % Total Volume 2020-2024
Table 10 NBO Company Shares of RTDs: % Total Volume 2020-2024
Table 11 LBN Brand Shares of RTDs: % Total Volume 2021-2024
Table 12 Forecast Sales of RTDs by Category: Total Volume 2024-2029
Table 13 Forecast Sales of RTDs by Category: Total Value 2024-2029
Table 14 Forecast Sales of RTDs by Category: % Total Volume Growth 2024-2029
Table 15 Forecast Sales of RTDs by Category: % Total Value Growth 2024-2029
ALCOHOLIC DRINKS IN EGYPT
EXECUTIVE SUMMARY
Alcoholic drinks in 202: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 16 Retail Consumer Expenditure on Alcoholic Drinks 2019-2024
MARKET DATA
Table 17 Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
Table 18 Sales of Alcoholic Drinks by Category: Total Value 2019-2024
Table 19 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
Table 20 Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
Table 21 GBO Company Shares of Alcoholic Drinks: % Total Volume 2020-2024
Table 22 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2019-2024
Table 23 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2024
Table 24 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2024-2029
Table 25 Forecast Sales of Alcoholic Drinks by Category: Total Value 2024-2029
Table 26 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2024-2029
Table 27 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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