
Rtds in Denmark
Description
Non-alcoholic RTDs is a small but dynamic category in Denmark. After several years of healthy growth RTD sales in Denmark slowed down in 2024. While in the previous years there were some major launches, such as the low-calorie Breezer, there was a significant slowdown in new product development over 2024, aside from the launch of new flavours. Spirit-based RTDs is the only available product in RTDs. While other RTDs made a brief entry with hard seltzer in 2020, these products were discontinued i...
Euromonitor International's RTDs in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Malt-based RTDs, Non Alcoholic RTDs, Other RTDs, Spirit-based RTDs, Wine-based RTDs.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the RTDs market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Table of Contents
20 Pages
- Rtds in Denmark
- Euromonitor International
- June 2025
- List Of Contents And Tables
- RTDS IN DENMARK
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Growth moderates following period of dynamism in RTDs
- Competitive landscape remains concentrated in RTDs
- Discounters are dominant channel
- PROSPECTS AND OPPORTUNITIES
- RTDs faces steady growth in forecast period
- Non-alcoholic RTDs set to emerge
- RTDs is poised for innovation
- CATEGORY DATA
- Table 1 Sales of RTDs by Category: Total Volume 2019-2024
- Table 2 Sales of RTDs by Category: Total Value 2019-2024
- Table 3 Sales of RTDs by Category: % Total Volume Growth 2019-2024
- Table 4 Sales of RTDs by Category: % Total Value Growth 2019-2024
- Table 5 Sales of RTDs by Off-trade vs On-trade: Volume 2019-2024
- Table 6 Sales of RTDs by Off-trade vs On-trade: Value 2019-2024
- Table 7 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2019-2024
- Table 8 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2019-2024
- Table 9 GBO Company Shares of RTDs: % Total Volume 2020-2024
- Table 10 NBO Company Shares of RTDs: % Total Volume 2020-2024
- Table 11 LBN Brand Shares of RTDs: % Total Volume 2021-2024
- Table 12 Forecast Sales of RTDs by Category: Total Volume 2024-2029
- Table 13 Forecast Sales of RTDs by Category: Total Value 2024-2029
- Table 14 Forecast Sales of RTDs by Category: % Total Volume Growth 2024-2029
- Table 15 Forecast Sales of RTDs by Category: % Total Value Growth 2024-2029
- ALCOHOLIC DRINKS IN DENMARK
- EXECUTIVE SUMMARY
- Alcoholic drinks in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retail developments
- On-trade vs off-trade split
- What next for alcoholic drinks?
- MARKET BACKGROUND
- Legislation
- Legal purchasing age and legal drinking age
- Drink driving
- Advertising
- Smoking ban
- Opening hours
- OPERATING ENVIRONMENT
- Contraband/parallel trade
- Duty free
- Cross-border/private imports
- KEY NEW PRODUCT LAUNCHES
- Outlook
- MARKET INDICATORS
- Table 16 Retail Consumer Expenditure on Alcoholic Drinks 2019-2024
- MARKET DATA
- Table 17 Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
- Table 18 Sales of Alcoholic Drinks by Category: Total Value 2019-2024
- Table 19 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
- Table 20 Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
- Table 21 GBO Company Shares of Alcoholic Drinks: % Total Volume 2020-2024
- Table 22 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2019-2024
- Table 23 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2024
- Table 24 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2024-2029
- Table 25 Forecast Sales of Alcoholic Drinks by Category: Total Value 2024-2029
- Table 26 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2024-2029
- Table 27 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2024-2029
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
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