
Rtds in China
Description
In 2024, RTDs in China experienced a modest increase in volume sales, although the growth momentum slowed compared to previous years. This deceleration is partly due to the burgeoning demand for cocktails both at home and when out in bars and restaurants. Younger adults are increasingly seeking on-trade cocktail experiences and engaging in home-based mixology, thereby purchasing spirits and fresh ingredients to craft personalised cocktails. This trend presents challenges for the RTD sector, as c...
Euromonitor International's RTDs in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Malt-based RTDs, Non Alcoholic RTDs, Other RTDs, Spirit-based RTDs, Wine-based RTDs.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the RTDs market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International's RTDs in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Malt-based RTDs, Non Alcoholic RTDs, Other RTDs, Spirit-based RTDs, Wine-based RTDs.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the RTDs market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
21 Pages
- Rtds in China
- Euromonitor International
- June 2025
- List Of Contents And Tables
- RTDS IN CHINA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- RTDs enjoy modest volume growth amid shifting consumer preferences
- Shanghai Bacchus Liquor Co Ltd holds dominant lead in RTDs
- Hypermarkets and convenience retailers are important channel for RTDs
- PROSPECTS AND OPPORTUNITIES
- RTDs to recover well in 2025
- Experiential marketing expected to support development of RTDs category
- Flavour innovation will be used to drive sales among young adults
- CATEGORY DATA
- Table 1 Sales of RTDs by Category: Total Volume 2019-2024
- Table 2 Sales of RTDs by Category: Total Value 2019-2024
- Table 3 Sales of RTDs by Category: % Total Volume Growth 2019-2024
- Table 4 Sales of RTDs by Category: % Total Value Growth 2019-2024
- Table 5 Sales of RTDs by Off-trade vs On-trade: Volume 2019-2024
- Table 6 Sales of RTDs by Off-trade vs On-trade: Value 2019-2024
- Table 7 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2019-2024
- Table 8 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2019-2024
- Table 9 GBO Company Shares of RTDs: % Total Volume 2020-2024
- Table 10 NBO Company Shares of RTDs: % Total Volume 2020-2024
- Table 11 LBN Brand Shares of RTDs: % Total Volume 2021-2024
- Table 12 Forecast Sales of RTDs by Category: Total Volume 2024-2029
- Table 13 Forecast Sales of RTDs by Category: Total Value 2024-2029
- Table 14 Forecast Sales of RTDs by Category: % Total Volume Growth 2024-2029
- Table 15 Forecast Sales of RTDs by Category: % Total Value Growth 2024-2029
- ALCOHOLIC DRINKS IN CHINA
- EXECUTIVE SUMMARY
- Alcoholic drinks in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retail developments
- On-trade vs off-trade split
- What next for alcoholic drinks?
- MARKET BACKGROUND
- Legislation
- Legal purchasing age and legal drinking age
- Drink driving
- Advertising
- Smoking ban
- Opening hours
- On-trade establishments
- TAXATION AND DUTY LEVIES
- OPERATING ENVIRONMENT
- Contraband/parallel trade
- Duty free
- Cross-border/private imports
- KEY NEW PRODUCT LAUNCHES
- Outlook
- MARKET INDICATORS
- Table 16 Retail Consumer Expenditure on Alcoholic Drinks 2019-2024
- MARKET DATA
- Table 17 Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
- Table 18 Sales of Alcoholic Drinks by Category: Total Value 2019-2024
- Table 19 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
- Table 20 Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
- Table 21 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2024
- Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2024
- Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2024
- Table 24 GBO Company Shares of Alcoholic Drinks: % Total Volume 2020-2024
- Table 25 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2019-2024
- Table 26 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2024
- Table 27 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2024-2029
- Table 28 Forecast Sales of Alcoholic Drinks by Category: Total Value 2024-2029
- Table 29 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2024-2029
- Table 30 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2024-2029
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
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