RTD Tea in Vietnam

RTD tea in Vietnam sustained growth across on-trade and off-trade channels in 2025, albeit at a slower pace due to economic headwinds and cautious consumer spending. On-trade remained robust, achieving double-digit volume growth, supported by rising inbound tourism. Leading players such as Tan Hiep Phat, URC Vietnam, and Interfood drove demand through multi-pack formats, offering affordability and convenience. However, fresh tea from convenience stores gained traction in urban centres, appealing... Euromonitor International's RTD Tea in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change. Product coverage: Carbonated RTD Tea and Kombucha, Still RTD Tea. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data. Why buy this report? * Get a detailed picture of the RTD Tea market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop. Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office. Show more