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RTD Tea in Uruguay

Publisher Euromonitor International
Published Jan 21, 2026
Length 26 Pages
SKU # EP20807535

Description

RTD tea remained an underdeveloped category in Uruguay in 2025, with growth hampered by its limited popularity, high prices, a lack of substantial advertising and promotion. Going forward, RTD tea, with its perceived health benefits and natural ingredients, has the potential to attract health-conscious consumers if manufacturers focus on targeted marketing campaigns that emphasise these attributes.

Euromonitor International's RTD Tea in Uruguay report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea and Kombucha, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the RTD Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

26 Pages
RTD Tea in Uruguay
Euromonitor International
January 2026
List Of Contents And Tables
RTD TEA IN URUGUAY
KEY DATA FINDINGS
2025 DEVELOPMENTS
RTD tea remains an underdeveloped category in 2025
INDUSTRY PERFORMANCE
Moderate growth amidst limited popularity
WHAT’S NEXT?
Growth driven by premium positioning
Increasing health and wellness trend may attract new consumers
Functional properties and innovative flavours could stimulate consumer interest
COMPETITIVE LANDSCAPE
Arizona Iced Tea dominates, targeting upper-income consumers
Low profitability continues to discourage new entrants
CHANNELS
Supermarkets dominate distribution
Retail e-commerce continues to gain ground
CATEGORY DATA
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2020-2025
Table 2 Off-trade Sales of RTD Tea by Category: Value 2020-2025
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Off-trade RTD Tea: % Volume 2021-2025
Table 6 LBN Brand Shares of Off-trade RTD Tea: % Volume 2022-2025
Table 7 NBO Company Shares of Off-trade RTD Tea: % Value 2021-2025
Table 8 LBN Brand Shares of Off-trade RTD Tea: % Value 2022-2025
Table 9 Forecast Off-trade Sales of RTD Tea by Category: Volume 2025-2030
Table 10 Forecast Off-trade Sales of RTD Tea by Category: Value 2025-2030
Table 11 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2025-2030
Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOFT DRINKS IN URUGUAY
EXECUTIVE SUMMARY
Improved economic environment drives soft drinks growth in 2025
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Residual effects of the water crisis persist
Health and wellness trend boosts consumption of 100% juice
Functional beverages gain traction
WHAT’S NEXT?
Moderate growth expected
Health and wellness trend expected to play an increasingly important role
Impact of climate change
COMPETITIVE LANDSCAPE
The Coca-Cola Company retains its lead in 2025
Danone remains a dominant force in bottled water
CHANNELS
Supermarkets lead, expanding their presence across Uruguay
Retail e-commerce set to experience rapid growth
Foodservice vs retail split
MARKET DATA
Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
Table 31 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
Table 32 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
Table 34 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
Table 41 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
Table 42 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
Table 43 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
Table 44 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
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