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RTD Tea in Pakistan

Publisher Euromonitor International
Published Dec 24, 2025
Length 25 Pages
SKU # EP20680542

Description

RTD tea remains underdeveloped in Pakistan, constrained by cultural preferences for hot, freshly brewed tea. Lipton dominates the competitive landscape, with modern physical retail and e-commerce channels improving accessibility. Rising health consciousness is driving interest in reduced-sugar, antioxidant-rich, and premium functional variants, although these have yet to achieve measurable sales. During the forecast period, sustainable packaging and niche offerings like kombucha or matcha will p...

Euromonitor International's RTD Tea in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea and Kombucha, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the RTD Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

25 Pages
RTD Tea in Pakistan
Euromonitor International
December 2025
List Of Contents And Tables
RTD TEA IN PAKISTAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Cultural preference for hot tea restricts sales
INDUSTRY PERFORMANCE
RTD tea sees solid growth from low base
Reduced sugar variants remain underdeveloped
WHAT’S NEXT?
Retail modernisation and growing demand for convenience will boost sales
Premiumisation offers untapped opportunities
Sustainable packaging could become key differentiator
COMPETITIVE LANDSCAPE
Lipton remains only notable player in RTD tea
Competition remains limited
CHANNELS
Small local grocers retain vital role
Modern grocery retailers and e-commerce enhance visibility of RTD offerings
CATEGORY DATA
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2020-2025
Table 2 Off-trade Sales of RTD Tea by Category: Value 2020-2025
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Off-trade RTD Tea: % Volume 2021-2025
Table 6 LBN Brand Shares of Off-trade RTD Tea: % Volume 2022-2025
Table 7 NBO Company Shares of Off-trade RTD Tea: % Value 2021-2025
Table 8 LBN Brand Shares of Off-trade RTD Tea: % Value 2022-2025
Table 9 Forecast Off-trade Sales of RTD Tea by Category: Volume 2025-2030
Table 10 Forecast Off-trade Sales of RTD Tea by Category: Value 2025-2030
Table 11 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2025-2030
Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOFT DRINKS IN PAKISTAN
EXECUTIVE SUMMARY
Urbanisation and channel expansion fuel consumption
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Favourable economic conditions and demographics boost demand for soft drinks
Health and wellness trends shape consumption habits
Retail expansion improves product accessibility
WHAT’S NEXT?
Stabilising economy will boost demand
Expected shift towards healthier offerings
Expansion of modern retail will increase access to packaged soft drinks
COMPETITIVE LANDSCAPE
Multinational giants hold sway
Mehran Bottlers is most dynamic player
CHANNELS
Small local grocers lead sales
E-commerce and modern grocery outlets enhance product availability
Foodservice vs retail split
MARKET DATA
Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
Table 31 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
Table 32 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
Table 34 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
Table 41 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
Table 42 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
Table 43 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
Table 44 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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