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RTD Tea in Nigeria

Publisher Euromonitor International
Published Dec 24, 2025
Length 29 Pages
SKU # EP20680568

Description

RTD tea faced another challenging year in 2025 as the category continued to struggle under persistent inflationary pressure and weakened disposable incomes. Although inflation stabilised relative to 2024, average unit prices remained significantly higher than historic norms, limiting consumer willingness to purchase beverages perceived as discretionary or niche. Many consumers prioritised categories that delivered stronger functional value for the price paid, with energy drinks, carbonates and j...

Euromonitor International's RTD Tea in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea and Kombucha, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the RTD Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

29 Pages
RTD Tea in Nigeria
Euromonitor International
December 2025
List Of Contents And Tables
RTD TEA IN NIGERIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
RTD tea faces another difficult year as economic pressures limit discretionary purchases
INDUSTRY PERFORMANCE
Weak consumer purchasing power shifts demand toward categories perceived to offer stronger functional value than RTD tea
Absence of reduced-sugar options reinforces the dominance of sweet, flavoured RTD tea aimed at younger consumers
WHAT’S NEXT?
Growing interest in healthier, novel beverages positions RTD tea for gradual recovery as economic conditions improve
Innovation centred on flavour diversification, functional benefits and carbonation is set to stimulate category visibility
Strengthening the health and natural positioning will be essential as consumers seek alternatives to sugary beverages
COMPETITIVE LANDSCAPE
Chi Ltd maintains leadership through strong brand recognition, product extensions and widespread distribution
Cway Food & Beverages expands rapidly through PET-based innovation and refreshed product launches
CHANNELS
Small local grocers retain dominance as affordability pressures keep consumers focused on convenient, low-cost purchasing points
Supermarkets gain momentum as modern retail expands and consumers seek variety and brand discovery
CATEGORY DATA
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2020-2025
Table 2 Off-trade Sales of RTD Tea by Category: Value 2020-2025
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025
Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2020-2025
Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2021-2025
Table 7 LBN Brand Shares of Off-trade RTD Tea: % Volume 2022-2025
Table 8 NBO Company Shares of Off-trade RTD Tea: % Value 2021-2025
Table 9 LBN Brand Shares of Off-trade RTD Tea: % Value 2022-2025
Table 10 Forecast Off-trade Sales of RTD Tea by Category: Volume 2025-2030
Table 11 Forecast Off-trade Sales of RTD Tea by Category: Value 2025-2030
Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2025-2030
Table 13 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOFT DRINKS IN NIGERIA
EXECUTIVE SUMMARY
Soft drinks stabilise as inflation moderates but affordability continues to define consumer behaviour
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Affordability pressures reshape consumption but functional needs continue to influence category preference
Manufacturers prioritise pack-size optimisation and distribution reach over high-risk innovation
Distribution-led competition intensifies as companies target underserved markets
WHAT’S NEXT?
Retail volume sales of soft drinks are set to rise over the forecast period
Improving macroeconomic stability will stimulate innovation and expand category breadth
Digitalisation will transform distribution efficiency and deepen reach into fragmented retail
COMPETITIVE LANDSCAPE
Coca-Cola Nigeria remains the leading company in 2025 due to strong brand equity and widespread distribution
Regional value brands drive dynamism through aggressive pricing and expanded market reach
CHANNELS
Small local grocers remain the leading distribution channel for soft drinks in 2025
Supermarkets emerge as the most dynamic channel despite economic constraints
FOODSERVICE VS RETAIL SPLIT
MARKET DATA
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 15 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 23 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 24 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 26 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 27 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
Table 28 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2021-2025
Table 29 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2022-2025
Table 30 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2021-2025
Table 31 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2022-2025
Table 32 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
Table 33 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
Table 34 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
Table 35 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
Table 36 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
Table 37 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
Table 38 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
Table 39 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
Table 44 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
Table 45 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
Table 46 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
Table 47 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
Table 48 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
Table 49 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
APPENDIX
Fountain sales in Nigeria
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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