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RTD Tea in Kenya

Publisher Euromonitor International
Published Jan 11, 2022
Length 20 Pages
SKU # EP17095428

Description

RTD Tea in Kenya

The distribution of RTD tea remains very limited in Kenya, with a very low level of consumer awareness. Kenya is a tea-drinking country (as well as a major exporter of tea), but most local consumers prefer their tea to be freshly brewed, rather than in bottles or cans. Manufacturers of RTD tea are seeking to raise awareness of their brands by promoting them on social media. However, even when they are made aware of RTD tea, many local consumers remain sceptical of it – particularly at it is much...

Euromonitor International's RTD Tea in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea and Kombucha, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the RTD Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

20 Pages
RTD Tea in Kenya
Euromonitor International
April 2022
List Of Contents And Tables
RTD TEA IN KENYA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Kenyans love tea – as long as it is in a cup
Economic shock of pandemic weighs on demand
Charitable donations help to raise the profile of Kabaki Kenyan Purple Tea
PROSPECTS AND OPPORTUNITIES
In spite of widening distribution, demand will remain limited
Organic RTD tea will be a growth driver
SOFT DRINKS IN KENYA
EXECUTIVE SUMMARY
Soft drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2020
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2020
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2020
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2020
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2016-2021
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021
Table 13 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2021
Table 14 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2021
Table 15 NBO Company Shares of Off-trade Soft Drinks: % Value 2017-2021
Table 16 LBN Brand Shares of Off-trade Soft Drinks: % Value 2018-2021
Table 17 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2016-2021
Table 18 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2021
Table 19 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2021-2026
Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2021-2026
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2021-2026
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2021-2026
Table 23 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2021-2026
Table 24 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2021-2026
Table 25 Forecast Off-trade Sales of Soft Drinks by Category: Value 2021-2026
Table 26 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources

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