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RTD Tea in Ecuador

Publisher Euromonitor International
Published Dec 24, 2025
Length 27 Pages
SKU # EP20680483

Description

Sales of RTD tea are seeing healthy growth in Ecuador in 2025, in both volume and value terms, and with improved volume sales compared to the previous year. Value growth is also slightly higher, although not notably so. This indicates that consumers are enjoying RTD tea, despite some high prices in the category.

Euromonitor International's RTD Tea in Ecuador report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea and Kombucha, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the RTD Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

27 Pages
RTD Tea in Ecuador
Euromonitor International
December 2025
List Of Contents And Tables
RTD TEA IN ECUADOR
KEY DATA FINDINGS
2025 DEVELOPMENTS
Healthy growth for RTD tea, thanks to rising popularity of these products
INDUSTRY PERFORMANCE
RTD tea continues to expand as a refreshing and accessible alternative beverage
Still RTD tea is the main product in the category, although opportunities remain for kombucha
WHAT’S NEXT?
RTD tea shows low maturity and ongoing growth potential
Lack of innovation suppresses stronger growth in RTD tea
Health and lifestyle positioning strategies will support sales
COMPETITIVE LANDSCAPE
Fuze Tea drives overall category growth through strong distribution and wellness positioning
Small players and private label slowly carve out space
CHANNELS
Small local grocers remains the main distribution channel for RTD tea
Forecourt retailers see strongest growth, thanks to ongoing upgrades
CATEGORY DATA
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2020-2025
Table 2 Off-trade Sales of RTD Tea by Category: Value 2020-2025
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Off-trade RTD Tea: % Volume 2021-2025
Table 6 LBN Brand Shares of Off-trade RTD Tea: % Volume 2022-2025
Table 7 NBO Company Shares of Off-trade RTD Tea: % Value 2021-2025
Table 8 LBN Brand Shares of Off-trade RTD Tea: % Value 2022-2025
Table 9 Forecast Off-trade Sales of RTD Tea by Category: Volume 2025-2030
Table 10 Forecast Off-trade Sales of RTD Tea by Category: Value 2025-2030
Table 11 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2025-2030
Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOFT DRINKS IN ECUADOR
EXECUTIVE SUMMARY
Sales of soft drinks fall into negative-figure slumps in Ecuador in 2025
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Price sensitivity becomes notably decisive in consumer behaviour
Functional needs drive selective growth in niche areas
Retail channels appeal to different consumer needs
WHAT’S NEXT?
Sales will stabilise and see moderate growth over the forecast period
Major players will leverage product innovation and marketing strategies
Channel dynamics will remain a critical driver of growth
COMPETITIVE LANDSCAPE
Coca-Cola maintains strong leading place thanks to powerhouse brands and regional support of Arca Continental
Genommalab taps into demand for hydration, recovery, and functional beverages with Suerox
CHANNELS
Small local grocers maintain relevance, despite growing share of other retail channels
Discounters sees robust channel growth, thanks to expansion of Las Tiendas Tuti
Foodservice vs retail split
MARKET DATA
Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
Table 31 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
Table 32 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
Table 34 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
Table 41 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
Table 42 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
Table 43 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
Table 44 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
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