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RTD Tea in Belgium

Publisher Euromonitor International
Published Nov 28, 2025
Length 29 Pages
SKU # EP20639071

Description

RTD tea enjoyed a temporary boost across metrics in 2025, primarily driven by favourable weather and new product development. Nevertheless, the category faces ongoing challenges similar to those faced by other soft drinks categories, notably consumer concerns about nutritional profiles and value for money.

Euromonitor International's RTD Tea in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea and Kombucha, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the RTD Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

29 Pages
RTD Tea in Belgium
Euromonitor International
December 2025
List Of Contents And Tables
RTD TEA IN BELGIUM
KEY DATA FINDINGS
2025 DEVELOPMENTS
INDUSTRY PERFORMANCE
Temporary boost for RTD tea amid long-term decline
Sparkling variants enjoy renewed interest in 2025
WHAT’S NEXT?
RTD tea faces renewed decline amid changing health perceptions
Limited innovation expected as RTD tea struggles to maintain momentum
Distribution landscape predicted to evolve
COMPETITIVE LANDSCAPE
Lipton, Fuze Tea and private labels lead the competitive landscape
Natural positioning enables smaller brands to gain traction
CHANNELS
Supermarkets leads distribution, but discounters gains share
Convenience and proximity are significant drivers of purchasing habits
CATEGORY DATA
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2020-2025
Table 2 Off-trade Sales of RTD Tea by Category: Value 2020-2025
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025
Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2020-2025
Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2021-2025
Table 7 LBN Brand Shares of Off-trade RTD Tea: % Volume 2022-2025
Table 8 NBO Company Shares of Off-trade RTD Tea: % Value 2021-2025
Table 9 LBN Brand Shares of Off-trade RTD Tea: % Value 2022-2025
Table 10 Forecast Off-trade Sales of RTD Tea by Category: Volume 2025-2030
Table 11 Forecast Off-trade Sales of RTD Tea by Category: Value 2025-2030
Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2025-2030
Table 13 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOFT DRINKS IN BELGIUM
EXECUTIVE SUMMARY
Soft drinks in 2025: The big picture
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Buoyant performance for Belgian soft drinks in 2025
Functionality remains a key driver of innovation and growth
Smaller pack sizes are becoming increasingly common
WHAT’S NEXT?
Growth moderation predicted over the forecast period
Functionality will remain a focus growth area
Distribution landscape may need to diversify
COMPETITIVE LANDSCAPE
Coca-Cola continues to benefit from strong brand recognition and widespread distribution
foodPickers benefits from functionality trend
CHANNELS
Supermarkets and discounters continue to lead distribution in 2025
Proximity retailers continue to gain ground
Foodservice vs retail split
MARKET DATA
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 15 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 23 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 24 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 26 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 27 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
Table 28 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2021-2025
Table 29 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2022-2025
Table 30 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2021-2025
Table 31 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2022-2025
Table 32 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
Table 33 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
Table 34 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
Table 35 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
Table 36 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
Table 37 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
Table 38 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
Table 39 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
Table 44 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
Table 45 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
Table 46 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
Table 47 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
Table 48 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
Table 49 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
APPENDIX
Fountain sales in Belgium
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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