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RTD Coffee in Tunisia

Publisher Euromonitor International
Published Dec 19, 2025
Length 24 Pages
SKU # EP20676977

Description

RTD coffee remained a niche soft drinks category in Tunisia in 2025, primarily targeting upper-income consumers and sold mainly through modern grocery retailers such as hypermarkets. High prices, low consumer awareness, and restricted distribution contribute to weak demand, and these factors are expected to continue impacting sales over the forecast period.

Euromonitor International's RTD Coffee in Tunisia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the RTD Coffee market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

24 Pages
RTD Coffee in Tunisia
Euromonitor International
December 2025
List Of Contents And Tables
RTD COFFEE IN TUNISIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Weak demand due to high prices, low awareness, and restricted distribution
INDUSTRY PERFORMANCE
RTD remains a niche product for higher-income consumers
Segafredo RTD coffee: A market exit
WHAT’S NEXT?
Downward trend set to continue
Continued focus on basic products
Development of healthier options unlikely
COMPETITIVE LANDSCAPE
Starbucks is the only active brand
CHANNELS
Hypermarkets lead, targeting upper-income consumers
Expansion of retail e-commerce, offering niche products such as RTD coffee
CATEGORY DATA
Table 1 Off-trade Sales of RTD Coffee: Volume 2020-2025
Table 2 Off-trade Sales of RTD Coffee: Value 2020-2025
Table 3 Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025
Table 4 Off-trade Sales of RTD Coffee: % Value Growth 2020-2025
Table 5 NBO Company Shares of Off-trade RTD Coffee: % Volume 2021-2025
Table 6 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2022-2025
Table 7 NBO Company Shares of Off-trade RTD Coffee: % Value 2021-2025
Table 8 LBN Brand Shares of Off-trade RTD Coffee: % Value 2022-2025
Table 9 Forecast Off-trade Sales of RTD Coffee: Volume 2025-2030
Table 10 Forecast Off-trade Sales of RTD Coffee: Value 2025-2030
Table 11 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2025-2030
Table 12 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOFT DRINKS IN TUNISIA
EXECUTIVE SUMMARY
Rebound of bottled water supports overall growth of soft drinks
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Players intensify promotional activity to drive demand
Coca-Cola boycott creates opportunities for local players
Entry of several imported brands in 2025
WHAT’S NEXT?
Continued strong demand for bottled water
Government involvement and legislative developments set to shape the market
COMPETITIVE LANDSCAPE
La Société des Stations Thermales et des Eaux Minérales leads
Rouiba resumes operations in 2025
CHANNELS
Small local grocers benefit from their extensive network
Discounter Aziza enjoys strong year-on-year growth
Foodservice vs retail split
MARKET DATA
Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
Table 31 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
Table 32 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
Table 34 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
Table 41 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
Table 42 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
Table 43 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
Table 44 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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