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RTD Coffee in Norway

Publisher Euromonitor International
Published Dec 24, 2025
Length 28 Pages
SKU # EP20680562

Description

In 2025, RTD coffee in Norway recorded strong volume growth, driven primarily by Gen Z consumers and the rising popularity of iced coffee, which has moved beyond a summer-only drink to an all-year option. Price sensitivity led some consumers to trade down to private label or more affordable brands, while social media trends helped maintain the appeal of RTD coffee among younger audiences. Leading players focused on portfolio expansion, flavour innovation, and health-oriented formulations, while...

Euromonitor International's RTD Coffee in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the RTD Coffee market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

28 Pages
RTD Coffee in Norway
Euromonitor International
December 2025
List Of Contents And Tables
RTD COFFEE IN NORWAY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Convenience and flavour innovations drive growth for RTD coffee in Norway in 2025
INDUSTRY PERFORMANCE
Double-digit volume growth as RTD coffee captures the attention of Gen Z consumers
Price sensitivity leads some consumers to trade down to private label options
WHAT’S NEXT?
Health-driven moderation tempers growth potential but RTD coffee remains a popular convenience choice
Innovation centred on functionality and cleaner formulations is set to drive growth for RTD coffee
Proposed restrictions on marketing to children may intensify scrutiny of RTD coffee
COMPETITIVE LANDSCAPE
Tine SA strengthens its leadership through portfolio expansion and sustained product innovation
Plant-based innovative drives growth for Oatly Norway AS in RTD coffee
CHANNELS
Discounters remains the primary distribution channel for RTD coffee, despite a slight decline in share
On-the-go lifestyle trends lead convenience stores to drive dynamic growth in RTD coffee
CATEGORY DATA
Table 1 Off-trade Sales of RTD Coffee: Volume 2020-2025
Table 2 Off-trade Sales of RTD Coffee: Value 2020-2025
Table 3 Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025
Table 4 Off-trade Sales of RTD Coffee: % Value Growth 2020-2025
Table 5 NBO Company Shares of Off-trade RTD Coffee: % Volume 2021-2025
Table 6 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2022-2025
Table 7 NBO Company Shares of Off-trade RTD Coffee: % Value 2021-2025
Table 8 LBN Brand Shares of Off-trade RTD Coffee: % Value 2022-2025
Table 9 Forecast Off-trade Sales of RTD Coffee: Volume 2025-2030
Table 10 Forecast Off-trade Sales of RTD Coffee: Value 2025-2030
Table 11 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2025-2030
Table 12 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOFT DRINKS IN NORWAY
EXECUTIVE SUMMARY
Health, innovation and value drive growth in soft drinks amid shifting consumer trends
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Growth for soft drinks is driven by health-conscious choices and functional appeal
Shifts in soft drinks are driven by health trends, weather and ongoing innovation
Inflation continues to impact consumer purchasing and promotional activity in soft drinks
WHAT’S NEXT?
Rising consumer demand for healthier and functional beverages is set to drive growth in soft drinks
Potential advertising restrictions could reshape soft drinks across the forecast period
Sustainable packaging and innovative designs are set to drive growth in soft drinks
COMPETITIVE LANDSCAPE
Ringnes AS strengthens its leadership in soft drinks through a focus on sugar-free innovation
Lerum Fabrikker AS increases its share through innovation and sugar-free expansion
CHANNELS
Discounters strengthens its lead as consumers appreciate a broad assortment and affordable prices
Growth for retail e-commerce is driven by demand for convenience and home delivery
Foodservice vs retail split
MARKET DATA
Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
Table 27 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2021-2025
Table 28 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2022-2025
Table 29 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2021-2025
Table 30 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2022-2025
Table 31 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
Table 32 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
Table 33 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
Table 34 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
Table 35 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
Table 36 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
Table 37 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
Table 38 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
Table 43 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
Table 44 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
Table 45 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
Table 46 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
Table 47 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
Table 48 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
APPENDIX
Fountain sales in Norway
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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