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RTD Coffee in Kazakhstan

Publisher Euromonitor International
Published Dec 24, 2025
Length 25 Pages
SKU # EP20680505

Description

While RTD coffee registers healthy volume growth, sales are still low. High prices continue to be a stumbling block, and this is unlikely to change over the forecast period, as VAT rates are set to rise.

Euromonitor International's RTD Coffee in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the RTD Coffee market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

25 Pages
RTD Coffee in Kazakhstan
Euromonitor International
December 2025
List Of Contents And Tables
RTD COFFEE IN KAZAKHSTAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
RTD coffee still an emerging product
INDUSTRY PERFORMANCE
Healthy volume growth in 2025
Volume sales continue to be low
WHAT’S NEXT
Lower growth over forecast
RTD coffee ripe for innovation
Younger consumers drive volume growth
COMPETITIVE LANDSCAPE
Two top players continue to dominate
Little space for more premium players
CHANNELS
Small local grocers lead retail distribution, but are losing volume share
Minimal volume sales through foodservice
CATEGORY DATA
Table 1 Off-trade Sales of RTD Coffee: Volume 2020-2025
Table 2 Off-trade Sales of RTD Coffee: Value 2020-2025
Table 3 Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025
Table 4 Off-trade Sales of RTD Coffee: % Value Growth 2020-2025
Table 5 NBO Company Shares of Off-trade RTD Coffee: % Volume 2021-2025
Table 6 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2022-2025
Table 7 NBO Company Shares of Off-trade RTD Coffee: % Value 2021-2025
Table 8 LBN Brand Shares of Off-trade RTD Coffee: % Value 2022-2025
Table 9 Forecast Off-trade Sales of RTD Coffee: Volume 2025-2030
Table 10 Forecast Off-trade Sales of RTD Coffee: Value 2025-2030
Table 11 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2025-2030
Table 12 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOFT DRINKS IN KAZAKHSTAN
EXECUTIVE SUMMARY
2025 marks a recovery, as inflation eases
KEY DATA FINDINGS
INDUSTRY PERFROMANCE
Recovery, after previous difficult year
Consumers still price sensitive
RTD tea strongest performer
Continuing flavour innovation
WHAT’S NEXT?
Moderate volume growth over forecast period
Continuing price sensitivity
Continuing regulatory pressure on energy drinks
COMPETITIVE LANDSCAPE
Coca-Cola holds on to commanding lead and makes strong recovery after difficult 2024
RG Brands has significant foothold
CHANNELS
Small local grocers lead, but lose value share
E-commerce and convenience stores register healthy value growth
Foodservice vs retail split
MARKET DATA
Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
Table 31 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
Table 32 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
Table 34 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
Table 41 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
Table 42 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
Table 43 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
Table 44 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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