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Pulses in Morocco

Publisher Euromonitor International
Published Jan 22, 2026
Length 19 Pages
SKU # EP20807495

Description

While some fresh food products struggled during 2025 due to the impact of inflation and price rises, this situation offered some benefit to pulses which offer an affordable source of protein. With meat and fish prices soaring, some consumers switched to pulses such as lentils and broad beans which are not only much cheaper but are also packed with healthy nutrients. There has also been an increase in the availability of locally produced and imported lentils which has helped to keep prices stable...

Euromonitor International's Pulses in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2021-2025, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market – be they new product developments, consumption patterns and distribution data. Forecasts to 2030 illustrate how the market is set to change.


Product coverage: Beans, Other Pulses, Peas.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Pulses market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

19 Pages
Pulses in Morocco
Euromonitor International
January 2026
List Of Contents And Tables
PULSES IN MOROCCO
KEY DATA FINDINGS
2025 DEVELOPMENTS
2025 is a good year for pulses
INDUSTRY PERFORMANCE
Sales of pulses benefit from affordability and improving supply chains
Pulses benefit from an image makeover
WHAT’S NEXT?
Affordability will remain key to the success of pulses
Competition from processed pulses likely to grow
Summary 1 Major Processors of Pulses 2025
CATEGORY DATA
Table 1 Total Sales of Pulses by Category: Total Volume 2020-2025
Table 2 Total Sales of Pulses by Category: % Total Volume Growth 2020-2025
Table 3 Retail Sales of Pulses by Category: Volume 2020-2025
Table 4 Retail Sales of Pulses by Category: % Volume Growth 2020-2025
Table 5 Retail Sales of Pulses by Category: Value 2020-2025
Table 6 Retail Sales of Pulses by Category: % Value Growth 2020-2025
Table 7 Retail Sales of Pulses by Packaged vs Unpackaged: % Volume 2020-2025
Table 8 Forecast Total Sales of Pulses by Category: Total Volume 2025-2030
Table 9 Forecast Total Sales of Pulses by Category: % Total Volume Growth 2025-2030
Table 10 Forecast Retail Sales of Pulses by Category: Volume 2025-2030
Table 11 Forecast Retail Sales of Pulses by Category: % Volume Growth 2025-2030
Table 12 Forecast Retail Sales of Pulses by Category: Value 2025-2030
Table 13 Forecast Retail Sales of Pulses by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
FRESH FOOD IN MOROCCO
EXECUTIVE SUMMARY
Fresh food sales rise in 2025 despite economic headwinds
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Food prices rise as Morocco sees a drop in the local production of fresh foods
Affordability has a big impact on the fresh food market
Sales of nuts and pulses report robust growth
WHAT’S NEXT?
Sales of fresh food set to rise over the forecast period despite economic challenges
Focus on healthy eating should benefit some fresh food categories
Morocco’s organic fresh food market positioned for expansion
CHANNELS
Small local grocers remain key to sales of fresh food in Morocco
Supermarkets and discounters investing in expansion plans
MARKET DATA
Table 14 Total Sales of Fresh Food by Category: Total Volume 2020-2025
Table 15 Total Sales of Fresh Food by Category: % Total Volume Growth 2020-2025
Table 16 Retail Sales of Fresh Food by Category: Volume 2020-2025
Table 17 Retail Sales of Fresh Food by Category: % Volume Growth 2020-2025
Table 18 Retail Sales of Fresh Food by Category: Value 2020-2025
Table 19 Retail Sales of Fresh Food by Category: % Value Growth 2020-2025
Table 20 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2020-2025
Table 21 Retail Distribution of Fresh Food by Format: % Volume 2020-2025
Table 22 Forecast Total Sales of Fresh Food by Category: Total Volume 2025-2030
Table 23 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2025-2030
Table 24 Forecast Retail Sales of Fresh Food by Category: Volume 2025-2030
Table 25 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2025-2030
Table 26 Forecast Retail Sales of Fresh Food by Category: Value 2025-2030
Table 27 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 2 Research Sources

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