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Processed Meat, Seafood and Alternatives To Meat in New Zealand

Publisher Euromonitor International
Published Nov 25, 2025
Length 27 Pages
SKU # EP20639366

Description

In 2025, the processed meat, seafood and alternatives category in New Zealand continued to evolve amid shifting consumer priorities, economic pressures and expanding expectations around nutrition, convenience and sustainability. Rising living costs encouraged households to seek accessible protein sources, with poultry and seafood benefiting most from perceptions of better-for-you profiles and favourable price-to-value ratios. The growing appeal of “less but better” meat consumption was particula...

Euromonitor International's Processed Meat, Seafood and Alternatives to Meat in New Zealand report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Meat and Seafood Substitutes, Processed Meat, Processed Seafood, Tofu and Derivatives.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Processed Meat, Seafood and Alternatives to Meat market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

27 Pages
Processed Meat, Seafood and Alternatives To Meat in New Zealand
Euromonitor International
November 2025
List Of Contents And Tables
PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN NEW ZEALAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Consumers shift toward healthier proteins while value-added innovation strengthens category resilience
INDUSTRY PERFORMANCE
Poultry and seafood gain momentum as consumers diversify protein choices
Convenience-led innovation drives growth in frozen poultry while sustainability commitments gain industry prominence
WHAT’S NEXT?
Health, sustainability and affordability reshape long-term protein choices
Heightened scrutiny prompts a shift toward cleaner, more transparent plant-based offerings
Technology, sustainability and premiumisation shape the next phase of value-added protein innovation
COMPETITIVE LANDSCAPE
Innovation, flavour partnerships and strategic expansion strengthen Hellers’ leadership position
Promotional intensity, brand expansion and convenience-led innovation support Inghams’ growing market presence
CHANNELS
Supermarkets reinforce dominance as consumers seek convenience and value in everyday protein purchases
Online platforms expand through premium offerings despite modest overall penetration
CATEGORY DATA
Table 1 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2020-2025
Table 2 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2020-2025
Table 3 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2020-2025
Table 4 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2020-2025
Table 5 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 6 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 7 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 8 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2020-2025
Table 9 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2020-2025
Table 10 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2021-2025
Table 11 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2022-2025
Table 12 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2020-2025
Table 13 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2025-2030
Table 14 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2025-2030
COUNTRY REPORTS DISCLAIMER
STAPLE FOODS IN NEW ZEALAND
EXECUTIVE SUMMARY
Economic pressures, shifting dietary priorities and evolving retail strategies shape performance in 2025
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Health, naturalness and sustainability reshape expectations of everyday staples
Retailers expand curated free-from and plant-forward assortments to support conscious shopping
Reassessment of plant-based credentials shifts focus from hype to authenticity and quality
WHAT’S NEXT?
Steady growth outlook supported by economic recovery, home-cooking habits and value-seeking behaviour
Innovation will centre on wellness, functionality and credible sustainability
Private label expansion and evolving retail strategies will reshape competition and channel dynamics
COMPETITIVE LANDSCAPE
Goodman Fielder reinforces leadership through portfolio breadth, health positioning and brand revitalisation
Foodstuffs capitalises on private label strength and value positioning amid cost-of-living pressures
CHANNELS
Supermarkets remain dominant but face mounting scrutiny and pressure for structural reform
E-commerce grows gradually as retailers refine delivery models and consumers weigh cost versus convenience
MARKET DATA
Table 15 Sales of Staple Foods by Category: Volume 2020-2025
Table 16 Sales of Staple Foods by Category: Value 2020-2025
Table 17 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 18 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 19 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 20 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 21 Penetration of Private Label by Category: % Value 2020-2025
Table 22 Distribution of Staple Foods by Format: % Value 2020-2025
Table 23 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 24 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 25 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 26 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
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