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Processed Meat, Seafood and Alternatives To Meat in Turkey

Publisher Euromonitor International
Published Nov 26, 2025
Length 24 Pages
SKU # EP20639221

Description

Retail value growth remained in the high double-digits over 2025, fuelled mainly by persistently high price inflation. Volume sales continued to rise as players launched smaller, more affordable pack sizes. Health is also driving sales with processed seafood sales rising well as it offers a valuable source of protein.

Euromonitor International's Processed Meat, Seafood and Alternatives to Meat in Turkey report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Meat and Seafood Substitutes, Processed Meat, Processed Seafood, Tofu and Derivatives.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Processed Meat, Seafood and Alternatives to Meat market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

24 Pages
Processed Meat, Seafood and Alternatives To Meat in Turkey
Euromonitor International
November 2025
List Of Contents And Tables
PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN TURKEY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Players entice price sensitive consumers with affordable products
INDUSTRY PERFORMANCE
Shrinkflation strategies are embraced by brands and private label amid persistently high inflation
Shelf-stable poultry gains appeal out of convenience and affordability
WHAT’S NEXT?
Price promotions and discount offers to remain vital strategies
Industry-wide commitment to environmental responsibility
Players will innovate by catering to specific health needs
COMPETITIVE LANDSCAPE
Established player Pinar Et leads this fragmented landscape
Unifo Gida supports growth of shelf-stable processed poultry
CHANNELS
Supermarkets capture significant share with diverse offerings and competitive pricing
Retail e-commerce sales increase at dynamic pace
CATEGORY DATA
Table 1 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2020-2025
Table 2 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2020-2025
Table 3 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2020-2025
Table 4 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2020-2025
Table 5 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 6 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 7 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 8 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2020-2025
Table 9 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2020-2025
Table 10 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2021-2025
Table 11 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2022-2025
Table 12 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2020-2025
Table 13 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2025-2030
Table 14 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2025-2030
COUNTRY REPORTS DISCLAIMER
STAPLE FOODS IN TURKEY
EXECUTIVE SUMMARY
Price sensitivity shapes overall category performance
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Healthy performance despite high costs of living
Consumers shift towards local products for sustainable reasons
WHAT’S NEXT?
Positive outlook for frozen and smaller formats
Changing diets reflect rising demand for plant-based and vegan options
Growth potential for artisanal products
COMPETITIVE LANDSCAPE
BIM Birlesik Magazacilik takes the lead in highly fragmented category
Unifo Gida San Ve Tic AS gains traction with Tada brand
CHANNELS
Consumers conduct more frequent shopping trips
Retail e-commerce gains traction
MARKET DATA
Table 15 Sales of Staple Foods by Category: Volume 2020-2025
Table 16 Sales of Staple Foods by Category: Value 2020-2025
Table 17 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 18 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 19 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 20 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 21 Penetration of Private Label by Category: % Value 2020-2025
Table 22 Distribution of Staple Foods by Format: % Value 2020-2025
Table 23 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 24 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 25 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 26 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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