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Processed Meat, Seafood and Alternatives To Meat in Tunisia

Publisher Euromonitor International
Published Jan 21, 2026
Length 20 Pages
SKU # EP20807609

Description

Shelf stable seafood continued to account for most volume sales and is seen as an affordable source of protein. However, processed meat, and in particular frozen processed red meat, gains the most value share in 2025. With prices rising significantly for fresh red meat, consumers opt for more affordable options such as frozen processed red meat.

Euromonitor International's Processed Meat, Seafood and Alternatives to Meat in Tunisia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2021-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Meat and Seafood Substitutes, Processed Meat, Processed Seafood, Tofu and Derivatives.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Processed Meat, Seafood and Alternatives to Meat market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

20 Pages
Processed Meat, Seafood and Alternatives To Meat in Tunisia
Euromonitor International
January 2026
List Of Contents And Tables
PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN TUNISIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Shelf stable seafood account for most volume sales
INDUSTRY PERFORMANCE
Increased value sales in 2025
Frozen processed red meat gains most value share
WHAT’S NEXT?
Healthy outlook over forecast period
More focus on highlighting health benefits
Affordability remains key
COMPETITIVE LANDSCAPE
Local company ManorThon holds on to commanding lead
Benkalia gains most value share
CHANNELS
Small local grocers continue to dominate
Discounters gain most value share
CATEGORY DATA
Table 1 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2020-2025
Table 2 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2020-2025
Table 3 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2020-2025
Table 4 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2020-2025
Table 5 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 6 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 7 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 8 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2020-2025
Table 9 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2020-2025
Table 10 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2021-2025
Table 11 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2022-2025
Table 12 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2020-2025
Table 13 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2025-2030
Table 14 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2025-2030
COUNTRY REPORTS DISCLAIMER
STAPLE FOODS IN TUNISIA
EXECUTIVE SUMMARY
Old reliables continue to be popular
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Modest volume growth as inflations slow
Rising health consciousness has growing influence
Less mature segments register higher value growth
WHAT’S NEXT?
Further growth over forecast period
Innovation way to stand out from crowd
Growing demand for healthier options
COMPETITIVE LANDSCAPE
ManarThon SA benefits from attractive prices and wide distribution
Competitive landscape increasingly fragmented
CHANNELS
Small local grocers continue to dominate
Discounters gain most value share
MARKET DATA
Table 15 Sales of Staple Foods by Category: Volume 2020-2025
Table 16 Sales of Staple Foods by Category: Value 2020-2025
Table 17 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 18 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 19 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 20 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 21 Penetration of Private Label by Category: % Value 2021-2025
Table 22 Distribution of Staple Foods by Format: % Value 2020-2025
Table 23 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 24 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 25 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 26 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
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