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Processed Meat, Seafood and Alternatives To Meat in Serbia

Publisher Euromonitor International
Published Nov 25, 2025
Length 21 Pages
SKU # EP20639356

Description

Processed meat remains popular in Serbia, thanks to its convenience, longer shelf life, and affordability compared with fresh products, meeting the needs of busy urban consumers. At the same time, chilled processed seafood is increasingly appreciated for its ease of preparation and high nutritional value, particularly Omega-3 fatty acids. Health-conscious trends are driving innovation, with products offering high protein, low fat, gluten-free, and portion-controlled options. Neoplanta maintains...

Euromonitor International's Processed Meat, Seafood and Alternatives to Meat in Serbia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Meat and Seafood Substitutes, Processed Meat, Processed Seafood, Tofu and Derivatives.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Processed Meat, Seafood and Alternatives to Meat market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

21 Pages
Processed Meat, Seafood and Alternatives To Meat in Serbia
Euromonitor International
November 2025
List Of Contents And Tables
PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN SERBIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Convenience and health are key factors driving sales
INDUSTRY PERFORMANCE
Convenience, affordability, and appeal of long shelf-life drive growth
Chilled processed seafood leads growth
WHAT’S NEXT?
Busy lifestyles and growing product variety to drive growth
Health and wellness trend to drive innovation
Government price controls expected to moderate growth
COMPETITIVE LANDSCAPE
Neoplanta maintains leadership
Atlantic Grupa gains traction through portfolio diversification
CHANNELS
Small local grocers maintains leading presence amid growing pressures
E-commerce wins over busy urban consumers
CATEGORY DATA
Table 1 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2020-2025
Table 2 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2020-2025
Table 3 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2020-2025
Table 4 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2020-2025
Table 5 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 6 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 7 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 8 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2020-2025
Table 9 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2020-2025
Table 10 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2021-2025
Table 11 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2022-2025
Table 12 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2020-2025
Table 13 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2025-2030
Table 14 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2025-2030
COUNTRY REPORTS DISCLAIMER
STAPLE FOODS IN SERBIA
EXECUTIVE SUMMARY
Busy lifestyles drive demand, but consumers remain price sensitive
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Increasingly busy lifestyles drive sales
Shift towards healthier offerings, especially in breakfast cereals
Consumers remain price sensitive
WHAT’S NEXT?
Fast-paced lifestyles to drive continued growth
Health and wellness trend will gain traction
Price sensitivity will continue to shape consumer behaviour
COMPETITIVE LANDSCAPE
Artisanal producers lead sales
Benlian leads growth having tapped into health and wellness trend
Private label solidifies its presence amid ongoing consumer price sensitivity
CHANNELS
Supermarkets strengthens lead as primary channel
E-commerce continues to see rapid growth
Discounters gain traction on back of heightened consumer price sensitivity
MARKET DATA
Table 15 Sales of Staple Foods by Category: Volume 2020-2025
Table 16 Sales of Staple Foods by Category: Value 2020-2025
Table 17 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 18 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 19 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 20 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 21 Penetration of Private Label by Category: % Value 2021-2025
Table 22 Distribution of Staple Foods by Format: % Value 2020-2025
Table 23 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 24 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 25 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 26 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
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