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Processed Meat, Seafood and Alternatives To Meat in Pakistan

Published Nov 17, 2025
Length 23 Pages
SKU # EP20610897

Description

Retail sales of processed meat, seafood, and alternatives in Pakistan are being driven by urbanisation, busier lifestyles, and growing demand for convenient, ready-to-cook meal solutions. Products such as nuggets, burger patties, sausages, and marinated fillets are increasingly popular among working households, students, and young families. Frozen processed seafood represents the most dynamic category, supported by Pakistan’s extensive coastline, diverse range of fish species, and growing adopti... Euromonitor International's Processed Meat, Seafood and Alternatives to Meat in Pakistan report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change. Product coverage: Meat and Seafood Substitutes, Processed Meat, Processed Seafood, Tofu and Derivatives. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data. Why buy this report? * Get a detailed picture of the Processed Meat, Seafood and Alternatives to Meat market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop. Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

Table of Contents

23 Pages
Processed Meat, Seafood and Alternatives To Meat in Pakistan
Euromonitor International
November 2025
List Of Contents And Tables
PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN PAKISTAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Heading
INDUSTRY PERFORMANCE
Convenience drives expansion of processed meat, seafood, and alternatives
Frozen processed seafood leads growth
WHAT’S NEXT?
Growth of private label to fuel expansion
Rising focus on health and hygiene will facilitate shift towards packaged offerings
Cold chain advancements will unlock new growth opportunities
COMPETITIVE LANDSCAPE
K&N's Foods continues to lead sales
Sabirs’ Group expands reach through affordable, hygienic ready-to-cook solutions
CHANNELS
Small local grocers remain important despite growth of modern retail
E-commerce continues to gain ground
CATEGORY DATA
Table 1 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2020-2025
Table 2 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2020-2025
Table 3 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2020-2025
Table 4 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2020-2025
Table 5 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 6 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 7 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 8 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2020-2025
Table 9 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2020-2025
Table 10 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2021-2025
Table 11 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2022-2025
Table 12 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2020-2025
Table 13 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2025-2030
Table 14 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2025-2030
COUNTRY REPORTS DISCLAIMER
STAPLE FOODS IN PAKISTAN
EXECUTIVE SUMMARY
Expansion of modern retail fuels staple food sales
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Convenience and urbanisation drive robust growth
Consumers shift from unpackaged to packaged formats mid rising focus on food safety and quality
Affordability remains key as local production expands
WHAT’S NEXT?
Changing lifestyles and retail formalisation will drive growth
Competition will intensify as players expand their portfolios and invest in geographical expansion
Health and wellness trend will gain traction in urban areas
COMPETITIVE LANDSCAPE
Engro leads fragmented landscape
Matco gains share at expense of smaller competitors
CHANNELS
Small local grocers face growing competition from modern trade
E-commerce shows rapid expansion
MARKET DATA
Table 15 Sales of Staple Foods by Category: Volume 2020-2025
Table 16 Sales of Staple Foods by Category: Value 2020-2025
Table 17 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 18 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 19 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 20 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 21 Penetration of Private Label by Category: % Value 2021-2025
Table 22 Distribution of Staple Foods by Format: % Value 2020-2025
Table 23 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 24 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 25 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 26 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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