Report cover image

Processed Meat, Seafood and Alternatives To Meat in Norway

Publisher Euromonitor International
Published Nov 26, 2025
Length 24 Pages
SKU # EP20639178

Description

Norway’s processed meat, seafood and alternatives landscape in 2025 was shaped by converging forces centred on health consciousness, affordability, sustainability and consumers’ growing openness to diversified protein sources. Norwegian households remained highly selective in their protein choices, placing increasing emphasis on attributes such as natural ingredients, trusted origin, lower environmental impact and transparent production. Within this environment, processed seafood continued to be...

Euromonitor International's Processed Meat, Seafood and Alternatives to Meat in Norway report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Meat and Seafood Substitutes, Processed Meat, Processed Seafood, Tofu and Derivatives.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Processed Meat, Seafood and Alternatives to Meat market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

24 Pages
Processed Meat, Seafood and Alternatives To Meat in Norway
Euromonitor International
November 2025
List Of Contents And Tables
PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN NORWAY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Shifting protein preferences, sustainability expectations and innovation drive a structurally evolving market
INDUSTRY PERFORMANCE
Category growth supported by health-led choices and innovation in more sustainable protein formats
Chilled and frozen substitutes become the most dynamic segment as sustainable protein technology accelerates
Value-focused behaviour strengthens private label and reinforces demand for affordable processed seafood and meat
WHAT’S NEXT?
Steady growth expected as consumers balance health, sustainability and convenience in future protein choices
Health and wellness priorities accelerate reformulation and cleaner-label innovation across all protein formats
Sustainability, circular economy investments and digitalised production set the direction for technological advancement
COMPETITIVE LANDSCAPE
Nortura strengthens its position through vertically integrated production and sustainability-focused modernisation
Brødr Ringstad stands out through artisanal quality, local sourcing and adaptability to premiumisation trends
CHANNELS
Supermarkets remain the dominant channel due to convenience, trust and strong sustainability credentials
E-commerce expands rapidly as convenience, personalisation and reliable logistics attract modern households
CATEGORY DATA
Table 1 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2020-2025
Table 2 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2020-2025
Table 3 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2020-2025
Table 4 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2020-2025
Table 5 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 6 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 7 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 8 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2020-2025
Table 9 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2020-2025
Table 10 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2021-2025
Table 11 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2022-2025
Table 12 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2020-2025
Table 13 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2025-2030
Table 14 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2025-2030
COUNTRY REPORTS DISCLAIMER
STAPLE FOODS IN NORWAY
EXECUTIVE SUMMARY
Rising interest in healthier, more sustainable choices supports positive value growth
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Convenience, health considerations and cost-consciousness shape staple foods consumption
Local sourcing and the New Nordic ethos fuel interest in traditional and plant-forward staples
Growing focus on sustainable dietary choices reshapes demand patterns
WHAT’S NEXT?
Stable value growth expected as health, sustainability and product variety continue to influence demand
More targeted health and wellness innovation emerges as consumers seek functional benefits
Distribution evolves as e-commerce strengthens and sustainability shapes supply chain strategies
COMPETITIVE LANDSCAPE
Established domestic players maintain leadership through strong sourcing and trusted local brands
Premium organic producers and private label intensify competitive pressure
CHANNELS
Supermarkets retain a dominant role due to broad assortments and strong shopper loyalty
Retail e-commerce accelerates as digital habits persist and assortment breadth expands
MARKET DATA
Table 15 Sales of Staple Foods by Category: Volume 2020-2025
Table 16 Sales of Staple Foods by Category: Value 2020-2025
Table 17 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 18 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 19 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 20 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 21 Penetration of Private Label by Category: % Value 2020-2025
Table 22 Distribution of Staple Foods by Format: % Value 2020-2025
Table 23 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 24 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 25 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 26 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

Search Inside Report

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Request A Sample
Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us