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Processed Meat, Seafood and Alternatives To Meat in Malaysia

Publisher Euromonitor International
Published Nov 14, 2025
Length 26 Pages
SKU # EP20589551

Description

Processed meat, seafood and alternatives to meat is seeing growth supported by new product development targeting the rising consumer demand for convenience. However, the affordability of fresh meat and seafood encourages many consumers to cook meals from scratch with these products rather than processed options.

Euromonitor International's Processed Meat, Seafood and Alternatives to Meat in Malaysia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Meat and Seafood Substitutes, Processed Meat, Processed Seafood, Tofu and Derivatives.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Processed Meat, Seafood and Alternatives to Meat market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

26 Pages
Processed Meat, Seafood and Alternatives To Meat in Malaysia
Euromonitor International
November 2025
List Of Contents And Tables
PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN MALAYSIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Competition from fresh products constrains growth
INDUSTRY PERFROMANCE
Convenience and affordability are key factors in consumer purchasing decisions
Processed seafood offers low-cost source of protein
WHAT’S NEXT?
Shelf stable seafood benefits from increased affordability through aid redemption, while other categories face challenges from home cooking competition
Regulatory update will push for reformulation, while government will play crucial role in maintaining product affordability
Rising interest in plant-based foods
COMPETITIVE LANDSCAPE
Company performances strongly dependent on marketing strategies to capture incremental demand
Tropical Consolidated Corp expanding aggressively in shelf stable seafood
CHANNELS
Shelf space and brand offer support hypermarkets’ position as leading distribution channel
Supermarkets benefits from proximity and brand offer
CATEGORY DATA
Table 1 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2020-2025
Table 2 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2020-2025
Table 3 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2020-2025
Table 4 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2020-2025
Table 5 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 6 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 7 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 8 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2020-2025
Table 9 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2020-2025
Table 10 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2021-2025
Table 11 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2022-2025
Table 12 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2020-2025
Table 13 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2025-2030
Table 14 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2025-2030
COUNTRY REPORTS DISCLAIMER
STAPLE FOODS IN MALAYSIA
EXECUTIVE SUMMARY
Affordability remains key
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Government aid proves important in maintain sales
Consumers remain price sensitive
WHAT’S NEXT?
Subsidies to remain important
New product development to attract consumers
Strong focus on value for money
COMPETITIVE LANDSCAPE
Serba Wangi out in front
Emborg benefiting from focus on quality and distribution through modern grocery retailers
Changes in competitive landscape as brands withdraw from market
CHANNELS
Small local grocers remains key distribution channel
Supermarkets seeing strong growth
MARKET DATA
Table 15 Sales of Staple Foods by Category: Volume 2020-2025
Table 16 Sales of Staple Foods by Category: Value 2020-2025
Table 17 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 18 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 19 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 20 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 21 Penetration of Private Label by Category: % Value 2020-2025
Table 22 Distribution of Staple Foods by Format: % Value 2020-2025
Table 23 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 24 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 25 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 26 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
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