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Processed Meat, Seafood and Alternatives To Meat in Kenya

Publisher Euromonitor International
Published Jan 20, 2026
Length 19 Pages
SKU # EP20807758

Description

It was a positive picture for processed meat and seafood in 2025, supported by a growing economy. Chilled processed red meat continued to account for most value sales, though frozen processed red meat gained the most value share. Over the forecast period, processed seafood will perform strongly, as it is perceived as healthier.

Euromonitor International's Processed Meat, Seafood and Alternatives to Meat in Kenya report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2021-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Meat and Seafood Substitutes, Processed Meat, Processed Seafood, Tofu and Derivatives.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Processed Meat, Seafood and Alternatives to Meat market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

19 Pages
Processed Meat, Seafood and Alternatives To Meat in Kenya
Euromonitor International
January 2026
List Of Contents And Tables
PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN KENYA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Growing economy supports growth
INDUSTRY PERFORMANCE
Healthy performance in 2025
Frozen processed red meat gains most value share
WHAT’S NEXT?
Positive outlook for processed meat, seafood and alternatives to meat
Processed seafood benefits from healthier positioning
Sustainability a growing focus over forecast period
COMPETITIVE LANDSCAPE
Farmer's Choice holds on to commanding lead
Both Farmer’s Choice and second-placed Quality Meat Packers gain most value share
CHANNELS
Supermarkets continue to dominate distribution
Retail e-commerce gains most value share
CATEGORY DATA
Table 1 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2020-2025
Table 2 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2020-2025
Table 3 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2020-2025
Table 4 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2020-2025
Table 5 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 6 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 7 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 8 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2020-2025
Table 9 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2020-2025
Table 10 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2021-2025
Table 11 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2022-2025
Table 12 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2020-2025
Table 13 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2025-2030
Table 14 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2025-2030
COUNTRY REPORTS DISCLAIMER
STAPLE FOODS IN KENYA
EXECUTIVE SUMMARY
Healthy growth across the board
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
A positive picture in 2025
Rising health consciousness has growing influence
Growing focus on sustainability
WHAT’S NEXT?
Continuing healthy growth over forecast period
Innovation way to stand out from crowd
Growing demand for healthier options
COMPETITIVE LANDSCAPE
Kapa Oil Refineries registers highest value growth
CHANNELS
Small local grocers are the largest distribution channel
Small local grocers gains most value share
MARKET DATA
Table 15 Sales of Staple Foods by Category: Volume 2020-2025
Table 16 Sales of Staple Foods by Category: Value 2020-2025
Table 17 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 18 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 19 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 20 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 21 Penetration of Private Label by Category: % Value 2021-2025
Table 22 Distribution of Staple Foods by Format: % Value 2020-2025
Table 23 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 24 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 25 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 26 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
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