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Processed Meat, Seafood and Alternatives To Meat in Italy

Published Nov 17, 2025
Length 26 Pages
SKU # EP20610907

Description

In 2025, value sales of processed meat, seafood and meat alternatives witnessed slight growth whilst volumes were stagnant. Chilled products remained the preferred option for Italian consumers and showed higher growth rates than frozen and shelf-stable options. This trend is based on the perceived higher quality and freshness of chilled options, as well as the shorter list of ingredients and fewer additives, even in meat and seafood substitutes. Euromonitor International's Processed Meat, Seafood and Alternatives to Meat in Italy report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change. Product coverage: Meat and Seafood Substitutes, Processed Meat, Processed Seafood, Tofu and Derivatives. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data. Why buy this report? * Get a detailed picture of the Processed Meat, Seafood and Alternatives to Meat market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop. Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

Table of Contents

26 Pages
Processed Meat, Seafood and Alternatives To Meat in Italy
Euromonitor International
November 2025
List Of Contents And Tables
PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN ITALY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Growing preference for chilled products and simple ingredients
INDUSTRY PERFORMANCE
Growing appeal of regional cured meats supports value growth
Dynamism in chilled meat and seafood substitutes
WHAT’S NEXT?
Varied opportunities for growth in mature category
Rising health concerns related to eating processed meats poses a threat
Dynamic developments in packaged meat and seafood
COMPETITIVE LANDSCAPE
Fragmented landscape led by Coop Italia scarl
Kioene SpA enjoys strong growth as leader in plant-based segment
CHANNELS
Supermarkets tempt consumers with diverse range of brands and private label
Retail e-commerce helps to support regional brands
CATEGORY DATA
Table 1 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2020-2025
Table 2 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2020-2025
Table 3 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2020-2025
Table 4 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2020-2025
Table 5 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 6 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 7 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 8 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2020-2025
Table 9 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2020-2025
Table 10 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2021-2025
Table 11 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2022-2025
Table 12 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2020-2025
Table 13 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2025-2030
Table 14 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2025-2030
COUNTRY REPORTS DISCLAIMER
STAPLE FOODS IN ITALY
EXECUTIVE SUMMARY
Staple foods evolves to keep pace with consumer demands
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Staple foods enjoys steady growth as economic conditions stabilise
Consumers are combining sustainable choices with health and ethical motivations
WHAT’S NEXT?
Stable outlook for staple foods
Rising interest in Asian cuisine will underpin expansion of noodles
Growing demand for meat and seafood alternatives
COMPETITIVE LANDSCAPE
Artisanal has a significant share due to prominence of unpackaged leavened bread
Retailers have a solid presence in fragmented landscape
CHANNELS
Consumers are increasingly reliant on large retailers
Food specialists are a fundamental channel in staple foods
Retail e-commerce makes strong inroads in staple foods
MARKET DATA
Table 15 Sales of Staple Foods by Category: Volume 2020-2025
Table 16 Sales of Staple Foods by Category: Value 2020-2025
Table 17 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 18 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 19 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 20 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 21 Penetration of Private Label by Category: % Value 2020-2025
Table 22 Distribution of Staple Foods by Format: % Value 2020-2025
Table 23 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 24 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 25 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 26 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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