Processed Meat, Seafood and Alternatives To Meat in Italy
Description
In 2025, value sales of processed meat, seafood and meat alternatives witnessed slight growth whilst volumes were stagnant. Chilled products remained the preferred option for Italian consumers and showed higher growth rates than frozen and shelf-stable options. This trend is based on the perceived higher quality and freshness of chilled options, as well as the shorter list of ingredients and fewer additives, even in meat and seafood substitutes.
Euromonitor International's Processed Meat, Seafood and Alternatives to Meat in Italy report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.
Product coverage: Meat and Seafood Substitutes, Processed Meat, Processed Seafood, Tofu and Derivatives.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Processed Meat, Seafood and Alternatives to Meat market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Table of Contents
26 Pages
- Processed Meat, Seafood and Alternatives To Meat in Italy
- Euromonitor International
- November 2025
- List Of Contents And Tables
- PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN ITALY
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Growing preference for chilled products and simple ingredients
- INDUSTRY PERFORMANCE
- Growing appeal of regional cured meats supports value growth
- Dynamism in chilled meat and seafood substitutes
- WHAT’S NEXT?
- Varied opportunities for growth in mature category
- Rising health concerns related to eating processed meats poses a threat
- Dynamic developments in packaged meat and seafood
- COMPETITIVE LANDSCAPE
- Fragmented landscape led by Coop Italia scarl
- Kioene SpA enjoys strong growth as leader in plant-based segment
- CHANNELS
- Supermarkets tempt consumers with diverse range of brands and private label
- Retail e-commerce helps to support regional brands
- CATEGORY DATA
- Table 1 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2020-2025
- Table 2 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2020-2025
- Table 3 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2020-2025
- Table 4 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2020-2025
- Table 5 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2020-2025
- Table 6 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2020-2025
- Table 7 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2020-2025
- Table 8 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2020-2025
- Table 9 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2020-2025
- Table 10 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2021-2025
- Table 11 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2022-2025
- Table 12 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2020-2025
- Table 13 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2025-2030
- Table 14 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2025-2030
- COUNTRY REPORTS DISCLAIMER
- STAPLE FOODS IN ITALY
- EXECUTIVE SUMMARY
- Staple foods evolves to keep pace with consumer demands
- KEY DATA FINDINGS
- INDUSTRY PERFORMANCE
- Staple foods enjoys steady growth as economic conditions stabilise
- Consumers are combining sustainable choices with health and ethical motivations
- WHAT’S NEXT?
- Stable outlook for staple foods
- Rising interest in Asian cuisine will underpin expansion of noodles
- Growing demand for meat and seafood alternatives
- COMPETITIVE LANDSCAPE
- Artisanal has a significant share due to prominence of unpackaged leavened bread
- Retailers have a solid presence in fragmented landscape
- CHANNELS
- Consumers are increasingly reliant on large retailers
- Food specialists are a fundamental channel in staple foods
- Retail e-commerce makes strong inroads in staple foods
- MARKET DATA
- Table 15 Sales of Staple Foods by Category: Volume 2020-2025
- Table 16 Sales of Staple Foods by Category: Value 2020-2025
- Table 17 Sales of Staple Foods by Category: % Volume Growth 2020-2025
- Table 18 Sales of Staple Foods by Category: % Value Growth 2020-2025
- Table 19 NBO Company Shares of Staple Foods: % Value 2021-2025
- Table 20 LBN Brand Shares of Staple Foods: % Value 2022-2025
- Table 21 Penetration of Private Label by Category: % Value 2020-2025
- Table 22 Distribution of Staple Foods by Format: % Value 2020-2025
- Table 23 Forecast Sales of Staple Foods by Category: Volume 2025-2030
- Table 24 Forecast Sales of Staple Foods by Category: Value 2025-2030
- Table 25 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
- Table 26 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- SOURCES
- Summary 1 Research Sources
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