Processed Meat, Seafood and Alternatives To Meat in Germany
Description
Processed meat, seafood and alternatives to meat has seen budget conscious German consumers increasingly turn to discounters and private label products, with poultry-based products also benefiting from the shift towards lower-cost options. Meat and seafood substitutes, meanwhile, has seen rising demand as consumers have looked to incorporate more plant-based products into their diets for health, environmental and animal welfare reasons. Generally, there has also been a trend towards simple, more...
Euromonitor International's Processed Meat, Seafood and Alternatives to Meat in Germany report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.
Product coverage: Meat and Seafood Substitutes, Processed Meat, Processed Seafood, Tofu and Derivatives.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Processed Meat, Seafood and Alternatives to Meat market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Table of Contents
25 Pages
- Processed Meat, Seafood and Alternatives To Meat in Germany
- Euromonitor International
- November 2025
- List Of Contents And Tables
- PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN GERMANY
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Increased consumer conservatism in price and taste
- INDUSTRY PERFORMANCE
- Affordable proteins and simple labels guide shopper choices
- Meat and seafood substitutes expanding
- WHAT’S NEXT?
- Poultry and simple seafood sustain demand while plant-based segment grows steadily
- Cleaner labels, leaner recipes, and simple formats guide choices
- Rules, data tools, and markdowns drive efficient, sustainable growth
- COMPETITIVE LANDSCAPE
- Private label leads as retailers win on range and readiness
- Private label segment responds to consumer needs
- CHANNELS
- Discounters lead on price, reach and chilled availability
- E-commerce continues to expand
- CATEGORY DATA
- Table 1 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2020-2025
- Table 2 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2020-2025
- Table 3 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2020-2025
- Table 4 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2020-2025
- Table 5 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2020-2025
- Table 6 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2020-2025
- Table 7 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2020-2025
- Table 8 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2020-2025
- Table 9 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2020-2025
- Table 10 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2021-2025
- Table 11 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2022-2025
- Table 12 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2020-2025
- Table 13 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2025-2030
- Table 14 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2025-2030
- COUNTRY REPORTS DISCLAIMER
- STAPLE FOODS IN GERMANY
- EXECUTIVE SUMMARY
- Affordability, convenience, and health are primary considerations
- KEY DATA FINDINGS
- INDUSTRY PERFORMANCE
- High levels of budget consciousness
- Affordability and clarity prove key
- WHAT’S NEXT?
- Brands need to show clear, everyday benefits in face of strong private label competition
- Private label to quickly mirror brand moves
- Discounters to remain key, while online channel continues to develop
- COMPETITIVE LANDSCAPE
- Major retailers lead
- Simplicity and practicality are key to success
- CHANNELS
- Discounters gaining share
- E-commerce maintains significant growth
- MARKET DATA
- Table 15 Sales of Staple Foods by Category: Volume 2020-2025
- Table 16 Sales of Staple Foods by Category: Value 2020-2025
- Table 17 Sales of Staple Foods by Category: % Volume Growth 2020-2025
- Table 18 Sales of Staple Foods by Category: % Value Growth 2020-2025
- Table 19 NBO Company Shares of Staple Foods: % Value 2021-2025
- Table 20 LBN Brand Shares of Staple Foods: % Value 2022-2025
- Table 21 Penetration of Private Label by Category: % Value 2020-2025
- Table 22 Distribution of Staple Foods by Format: % Value 2020-2025
- Table 23 Forecast Sales of Staple Foods by Category: Volume 2025-2030
- Table 24 Forecast Sales of Staple Foods by Category: Value 2025-2030
- Table 25 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
- Table 26 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- SOURCES
- Summary 1 Research Sources
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