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Processed Meat, Seafood and Alternatives To Meat in Croatia

Published Nov 17, 2025
Length 26 Pages
SKU # EP20610877

Description

2025 was marked by stable consumption, higher average prices, and continued modernisation of production, helping the category achieve steady value growth despite inflationary pressures. While traditional processed meat continues to dominate sales, the rapid rise of plant-based and hybrid options, which is supported by greater retail visibility and improving product quality, illustrates the diversification of consumer preferences in 2025. Euromonitor International's Processed Meat, Seafood and Alternatives to Meat in Croatia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change. Product coverage: Meat and Seafood Substitutes, Processed Meat, Processed Seafood, Tofu and Derivatives. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data. Why buy this report? * Get a detailed picture of the Processed Meat, Seafood and Alternatives to Meat market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop. Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

Table of Contents

26 Pages
Processed Meat, Seafood and Alternatives To Meat in Croatia
Euromonitor International
November 2025
List Of Contents And Tables
PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN CROATIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Diversification of consumer preferences in 2025
INDUSTRY PERFORMANCE
Value sales supported by price growth and the category’s continued importance
Rising consumer interest in plant-based and flexitarian diets
WHAT’S NEXT?
Market to remain robust, driven by steady demand, investment in production technology, and diversification into healthier, premium, and sustainable areas
Move toward a more balanced and diversified protein market
Technological advancements strengthen competitiveness and reduce environmental impact
COMPETITIVE LANDSCAPE
Technological investment, scale, and strong brand recognition secure Pik Vrbovec’s leading position
Fortenova Grupa dd’s dynamism driven by sustained consumer trust in domestic brands and modernisation efforts
CHANNELS
Major supermarket chains have extensive refrigerated and deli sections, ensuring wide accessibility
Supermarkets and e-commerce are the key growth engines of distribution in 2025
CATEGORY DATA
Table 1 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2020-2025
Table 2 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2020-2025
Table 3 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2020-2025
Table 4 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2020-2025
Table 5 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 6 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 7 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 8 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2020-2025
Table 9 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2020-2025
Table 10 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2021-2025
Table 11 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2022-2025
Table 12 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2020-2025
Table 13 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2025-2030
Table 14 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2025-2030
COUNTRY REPORTS DISCLAIMER
STAPLE FOODS IN CROATIA
EXECUTIVE SUMMARY
Moderate growth supported by stable demand, health-oriented innovation, and local supply development
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Private label expansion as economic pressure persists
High global sugar and cocoa prices present challenges for sweet staples
Health and sustainability trends advance
WHAT’S NEXT?
Stable demand, tourism growth and a gradual recovery of purchasing power ensure steady growth
Companies focus on efficiency, innovation, and credibility
Supermarkets and discounters to maintain their dominance
COMPETITIVE LANDSCAPE
Fortenova remained the undisputed leader, combining scale, brand recognition, and distribution strength
Delta Holding SA’s strong growth fuelled by its healthy positioning, improved store visibility and affordable pricing
Strong preference for Croatian products
CHANNELS
Supermarkets lead, expanding their private label ranges and strengthening their image as price-conscious, consumer-oriented retailers
E-commerce expansion as major supermarket chains invest in improving digital platforms, delivery logistics, and integration between online and offline promotions
Discounters benefit from consumers’ heightened focus on value and price transparency
MARKET DATA
Table 15 Sales of Staple Foods by Category: Volume 2020-2025
Table 16 Sales of Staple Foods by Category: Value 2020-2025
Table 17 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 18 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 19 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 20 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 21 Penetration of Private Label by Category: % Value 2021-2025
Table 22 Distribution of Staple Foods by Format: % Value 2020-2025
Table 23 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 24 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 25 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 26 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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