Processed Meat, Seafood and Alternatives To Meat in Croatia
Description
2025 was marked by stable consumption, higher average prices, and continued modernisation of production, helping the category achieve steady value growth despite inflationary pressures. While traditional processed meat continues to dominate sales, the rapid rise of plant-based and hybrid options, which is supported by greater retail visibility and improving product quality, illustrates the diversification of consumer preferences in 2025.
Euromonitor International's Processed Meat, Seafood and Alternatives to Meat in Croatia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.
Product coverage: Meat and Seafood Substitutes, Processed Meat, Processed Seafood, Tofu and Derivatives.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Processed Meat, Seafood and Alternatives to Meat market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Table of Contents
26 Pages
- Processed Meat, Seafood and Alternatives To Meat in Croatia
- Euromonitor International
- November 2025
- List Of Contents And Tables
- PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN CROATIA
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Diversification of consumer preferences in 2025
- INDUSTRY PERFORMANCE
- Value sales supported by price growth and the category’s continued importance
- Rising consumer interest in plant-based and flexitarian diets
- WHAT’S NEXT?
- Market to remain robust, driven by steady demand, investment in production technology, and diversification into healthier, premium, and sustainable areas
- Move toward a more balanced and diversified protein market
- Technological advancements strengthen competitiveness and reduce environmental impact
- COMPETITIVE LANDSCAPE
- Technological investment, scale, and strong brand recognition secure Pik Vrbovec’s leading position
- Fortenova Grupa dd’s dynamism driven by sustained consumer trust in domestic brands and modernisation efforts
- CHANNELS
- Major supermarket chains have extensive refrigerated and deli sections, ensuring wide accessibility
- Supermarkets and e-commerce are the key growth engines of distribution in 2025
- CATEGORY DATA
- Table 1 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2020-2025
- Table 2 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2020-2025
- Table 3 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2020-2025
- Table 4 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2020-2025
- Table 5 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2020-2025
- Table 6 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2020-2025
- Table 7 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2020-2025
- Table 8 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2020-2025
- Table 9 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2020-2025
- Table 10 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2021-2025
- Table 11 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2022-2025
- Table 12 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2020-2025
- Table 13 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2025-2030
- Table 14 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2025-2030
- COUNTRY REPORTS DISCLAIMER
- STAPLE FOODS IN CROATIA
- EXECUTIVE SUMMARY
- Moderate growth supported by stable demand, health-oriented innovation, and local supply development
- KEY DATA FINDINGS
- INDUSTRY PERFORMANCE
- Private label expansion as economic pressure persists
- High global sugar and cocoa prices present challenges for sweet staples
- Health and sustainability trends advance
- WHAT’S NEXT?
- Stable demand, tourism growth and a gradual recovery of purchasing power ensure steady growth
- Companies focus on efficiency, innovation, and credibility
- Supermarkets and discounters to maintain their dominance
- COMPETITIVE LANDSCAPE
- Fortenova remained the undisputed leader, combining scale, brand recognition, and distribution strength
- Delta Holding SA’s strong growth fuelled by its healthy positioning, improved store visibility and affordable pricing
- Strong preference for Croatian products
- CHANNELS
- Supermarkets lead, expanding their private label ranges and strengthening their image as price-conscious, consumer-oriented retailers
- E-commerce expansion as major supermarket chains invest in improving digital platforms, delivery logistics, and integration between online and offline promotions
- Discounters benefit from consumers’ heightened focus on value and price transparency
- MARKET DATA
- Table 15 Sales of Staple Foods by Category: Volume 2020-2025
- Table 16 Sales of Staple Foods by Category: Value 2020-2025
- Table 17 Sales of Staple Foods by Category: % Volume Growth 2020-2025
- Table 18 Sales of Staple Foods by Category: % Value Growth 2020-2025
- Table 19 NBO Company Shares of Staple Foods: % Value 2021-2025
- Table 20 LBN Brand Shares of Staple Foods: % Value 2022-2025
- Table 21 Penetration of Private Label by Category: % Value 2021-2025
- Table 22 Distribution of Staple Foods by Format: % Value 2020-2025
- Table 23 Forecast Sales of Staple Foods by Category: Volume 2025-2030
- Table 24 Forecast Sales of Staple Foods by Category: Value 2025-2030
- Table 25 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
- Table 26 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- SOURCES
- Summary 1 Research Sources
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