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Processed Meat, Seafood and Alternatives To Meat in Bulgaria

Publisher Euromonitor International
Published Nov 14, 2025
Length 25 Pages
SKU # EP20589501

Description

Processed meat, seafood and alternatives in Bulgaria is posting modest value growth in 2025, supported by higher prices and rising demand for substitutes. While consumption of traditional processed meat is softening, plant-based innovation and cleaner formulations are broadening appeal. Bella Bulgaria retains category leadership, while niche players like Rocket Food and Topas add dynamism in premium segments. Supermarkets remains the leading distribution channel, with e-commerce and discounters...

Euromonitor International's Processed Meat, Seafood and Alternatives to Meat in Bulgaria report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Meat and Seafood Substitutes, Processed Meat, Processed Seafood, Tofu and Derivatives.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Processed Meat, Seafood and Alternatives to Meat market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

25 Pages
Processed Meat, Seafood and Alternatives To Meat in Bulgaria
Euromonitor International
November 2025
List Of Contents And Tables
PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN BULGARIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Rising costs, fresh meat trends and plant-based innovation reshape category dynamics
INDUSTRY PERFORMANCE
Rising retail prices sustain value growth in processed meat, seafood and alternatives
Meat and seafood substitutes continues to post dynamic growth
WHAT’S NEXT?
Rising costs and demand for fresh meat to shape future performance, with Bella likely to maintain overall leadership
Health and sustainability trends drive reformulation and innovation
Retail modernisation and e-commerce expansion to support accessibility
COMPETITIVE LANDSCAPE
Bella Bulgaria maintains strong category leadership
Premium substitutes players gain traction in niche segments
CHANNELS
Supermarkets leads distribution in 2025
Retail e-commerce and discounters show fastest growth
CATEGORY DATA
Table 1 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2020-2025
Table 2 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2020-2025
Table 3 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2020-2025
Table 4 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2020-2025
Table 5 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 6 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 7 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 8 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2020-2025
Table 9 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2020-2025
Table 10 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2021-2025
Table 11 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2022-2025
Table 12 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2020-2025
Table 13 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2025-2030
Table 14 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2025-2030
COUNTRY REPORTS DISCLAIMER
STAPLE FOODS IN BULGARIA
EXECUTIVE SUMMARY
Rising prices, private label strength and evolving consumer habits
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Retail prices continue to drive value growth in staple foods
Rising cost of living fuels price sensitivity and private label demand
Health, quality and convenience trends continue to shape industry dynamics
WHAT’S NEXT?
Retail price regulation and euro adoption to influence future growth
Plant-based expansion and convenience will sustain growth momentum
Private label expansion and e-commerce optimisation set to continue
COMPETITIVE LANDSCAPE
Bella Bulgaria maintains leadership through strong multi-category presence
Smaller players target niche growth segments
CHANNELS
Small local grocers retains leadership amid format diversification
E-commerce and discounters remain fastest-growing channels
MARKET DATA
Table 15 Sales of Staple Foods by Category: Volume 2020-2025
Table 16 Sales of Staple Foods by Category: Value 2020-2025
Table 17 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 18 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 19 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 20 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 21 Penetration of Private Label by Category: % Value 2020-2025
Table 22 Distribution of Staple Foods by Format: % Value 2020-2025
Table 23 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 24 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 25 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 26 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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