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Processed Meat, Seafood and Alternatives To Meat in Australia

Publisher Euromonitor International
Published Nov 13, 2025
Length 25 Pages
SKU # EP20589626

Description

Demand for processed meat, seafood and alternatives to meat continues to be supported by the important role of such products in the traditional Australian diet. However, consumption patterns are shifting, with a growing number of Australians looking to incorporate more plant-based foods into their diets. While this is driving the continued expansion of meat and seafood substitutes, growth is being dampened by rising concerns about the health impacts of consuming ultra-processed foods.

Euromonitor International's Processed Meat, Seafood and Alternatives to Meat in Australia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Meat and Seafood Substitutes, Processed Meat, Processed Seafood, Tofu and Derivatives.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Processed Meat, Seafood and Alternatives to Meat market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

25 Pages
Processed Meat, Seafood and Alternatives To Meat in Australia
Euromonitor International
November 2025
List Of Contents And Tables
PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN AUSTRALIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Plant-based diet trends shapes sales
INDUSTRY PERFORMANCE
Processed meat, seafood and alternatives to meat maintains healthy demand
Evolving health trends dampen demand for highly processed meat and seafood substitutes
WHAT’S NEXT?
Category performance set to benefit from increase in consumer spending
Consumer perception of processed food a key challenge for the category
New product development in focus in a highly competitive space
COMPETITIVE LANDSCAPE
Static competitive landscape as private labels maintain strong position in the market
Simplot Australia benefiting from demand for less expensive sources of protein
CHANNELS
Less consolidated retail landscape
E-commerce continues to gain share amidst static channels of distribution
CATEGORY DATA
Table 1 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2020-2025
Table 2 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2020-2025
Table 3 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2020-2025
Table 4 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2020-2025
Table 5 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 6 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 7 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 8 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2020-2025
Table 9 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2020-2025
Table 10 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2021-2025
Table 11 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2022-2025
Table 12 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2020-2025
Table 13 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2025-2030
Table 14 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2025-2030
COUNTRY REPORTS DISCLAIMER
STAPLE FOODS IN AUSTRALIA
EXECUTIVE SUMMARY
Private label benefits from rising price-sensitivity
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Economic conditions continue to weigh on consumers’ minds
Changing consumption habits
WHAT’S NEXT?
Essential status to provide resilience
Changing lifestyles and behaviours
Targeting budget conscious consumers
COMPETITIVE LANDSCAPE
Retailers lead the market
Private label dynamism
CHANNELS
Supermarkets is the dominant channel
MARKET DATA
Table 15 Sales of Staple Foods by Category: Volume 2020-2025
Table 16 Sales of Staple Foods by Category: Value 2020-2025
Table 17 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 18 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 19 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 20 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 21 Penetration of Private Label by Category: % Value 2020-2025
Table 22 Distribution of Staple Foods by Format: % Value 2020-2025
Table 23 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 24 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 25 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 26 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
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