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Processed Fruit and Vegetables in New Zealand

Publisher Euromonitor International
Published Nov 25, 2025
Length 25 Pages
SKU # EP20639287

Description

In 2025, New Zealand’s processed fruit and vegetables category was shaped by a pronounced move toward shelf stable and frozen formats as households adapted to ongoing economic uncertainty, fluctuating fresh produce prices and persistent climate-related disruptions. With inflationary pressures continuing from 2024, many families grew more cautious about purchasing fresh vegetables that remained vulnerable to seasonal price spikes and unpredictable supply, leading to increased reliance on long-lif...

Euromonitor International's Processed Fruit and Vegetables in New Zealand report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Frozen Processed Fruit and Vegetables, Shelf Stable Fruit and Vegetables.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Processed Fruit and Vegetables market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

25 Pages
Processed Fruit and Vegetables in New Zealand
Euromonitor International
November 2025
List Of Contents And Tables
PROCESSED FRUIT AND VEGETABLES IN NEW ZEALAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Affordability pressures and climate volatility drive a shift toward long-life and frozen formats
INDUSTRY PERFORMANCE
Households turn to processed formats as climate pressures and cost-conscious behaviour reshape purchasing patterns
Frozen fruit and vegetables gain traction as consumers embrace convenience, nutrition and reduced food waste
WHAT’S NEXT?
Consumers prioritise affordability and consistency as long-term drivers of processed produce uptake
Frozen formats strengthen their position as health, convenience and technology-enhanced nutrition drive adoption
Health and wellness priorities reinforce demand for nutrient-dense, minimally processed frozen produce
COMPETITIVE LANDSCAPE
Heinz Wattie strengthens category leadership through innovation and sustainability-focused production
Private label gains momentum as Foodstuffs expands its influence in a value-conscious market
CHANNELS
Supermarkets remain the core channel as private label expansion and price consciousness shape purchasing behaviour
Online distribution grows gradually as supermarket-led digital services expand accessibility
CATEGORY DATA
Table 1 Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
Table 2 Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
Table 3 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
Table 4 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
Table 5 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2020-2025
Table 6 NBO Company Shares of Processed Fruit and Vegetables: % Value 2021-2025
Table 7 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2022-2025
Table 8 Distribution of Processed Fruit and Vegetables by Format: % Value 2020-2025
Table 9 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2025-2030
Table 10 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2025-2030
Table 11 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
STAPLE FOODS IN NEW ZEALAND
EXECUTIVE SUMMARY
Economic pressures, shifting dietary priorities and evolving retail strategies shape performance in 2025
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Health, naturalness and sustainability reshape expectations of everyday staples
Retailers expand curated free-from and plant-forward assortments to support conscious shopping
Reassessment of plant-based credentials shifts focus from hype to authenticity and quality
WHAT’S NEXT?
Steady growth outlook supported by economic recovery, home-cooking habits and value-seeking behaviour
Innovation will centre on wellness, functionality and credible sustainability
Private label expansion and evolving retail strategies will reshape competition and channel dynamics
COMPETITIVE LANDSCAPE
Goodman Fielder reinforces leadership through portfolio breadth, health positioning and brand revitalisation
Foodstuffs capitalises on private label strength and value positioning amid cost-of-living pressures
CHANNELS
Supermarkets remain dominant but face mounting scrutiny and pressure for structural reform
E-commerce grows gradually as retailers refine delivery models and consumers weigh cost versus convenience
MARKET DATA
Table 13 Sales of Staple Foods by Category: Volume 2020-2025
Table 14 Sales of Staple Foods by Category: Value 2020-2025
Table 15 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 16 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 17 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 18 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 19 Penetration of Private Label by Category: % Value 2020-2025
Table 20 Distribution of Staple Foods by Format: % Value 2020-2025
Table 21 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 22 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 23 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
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