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Processed Fruit and Vegetables in Vietnam

Publisher Euromonitor International
Published Dec 18, 2025
Length 24 Pages
SKU # EP20676981

Description

In Vietnam, value sales of processed fruit and vegetables increased in 2025, supported by resilient demand and the growing role of shelf-stable fruit in beverages as well as desserts. Canned peach, lychee and longan benefited from widening usage in fruit teas, smoothies and cocktails, giving the category more frequent occasions than traditional home cooking alone. Supply has also become more dependable as import flows normalised, improving on-shelf availability and enabling more consistent promo...

Euromonitor International's Processed Fruit and Vegetables in Vietnam report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Frozen Processed Fruit and Vegetables, Shelf Stable Fruit and Vegetables.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Processed Fruit and Vegetables market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

24 Pages
Processed Fruit and Vegetables in Vietnam
Euromonitor International
December 2025
List Of Contents And Tables
PROCESSED FRUIT AND VEGETABLES IN VIETNAM
KEY DATA FINDINGS
2025 DEVELOPMENTS
Canned fruit gains new occasions through café culture
INDUSTRY PERFORMANCE
Shelf stable fruit remains key driver in 2025
Fruit-based tea attracts rising interest in Vietnam, supporting sales in specific segments
WHAT’S NEXT?
Fresh food alternatives present rising competitive threat
Product origin increasingly scrutinised by consumers
Foodservice channel set to create aspirational demand
COMPETITIVE LANDSCAPE
Del Monte leads through high brand awareness and trust, while local companies compete through pricing
Halong Canned Food declines in 2025
CHANNELS
Small local grocers continues to lead thanks to accessibility and affordability
Online shopping becomes more ingrained in local lifestyles
CATEGORY DATA
Table 1 Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
Table 2 Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
Table 3 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
Table 4 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
Table 5 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2020-2025
Table 6 NBO Company Shares of Processed Fruit and Vegetables: % Value 2021-2025
Table 7 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2022-2025
Table 8 Distribution of Processed Fruit and Vegetables by Format: % Value 2020-2025
Table 9 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2025-2030
Table 10 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2025-2030
Table 11 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
STAPLE FOODS IN VIETNAM
EXECUTIVE SUMMARY
Essentials remain resilient amid cost pressures and health-led upgrades
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Essential nature of staple foods ensure stable demand in 2025
Affordability remains key concern for local consumers
Sustainability trend slowly gains ground in 2025
WHAT’S NEXT?
Forecast period will see continued demand for staple foods
Food safety to see stricter controls in forecast period
Stakeholders increase focus on sustainable development
COMPETITIVE LANDSCAPE
Acecook leads, focusing on expansion and sustainability
Masan benefits from broad portfolio, while South Korean players gain greater visibility in Vietnam
CHANNELS
Shoppers still prefer to frequent local neighbourhood stores
E-commerce and modern grocery channel steal share from small local grocers
MARKET DATA
Table 13 Sales of Staple Foods by Category: Volume 2020-2025
Table 14 Sales of Staple Foods by Category: Value 2020-2025
Table 15 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 16 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 17 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 18 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 19 Penetration of Private Label by Category: % Value 2020-2025
Table 20 Distribution of Staple Foods by Format: % Value 2020-2025
Table 21 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 22 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 23 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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