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Processed Fruit and Vegetables in Serbia

Publisher Euromonitor International
Published Nov 25, 2025
Length 20 Pages
SKU # EP20639271

Description

Processed fruit and vegetables are increasingly attractive to Serbian consumers, thanks to their longer shelf life, reduced waste, and affordability vis-à-vis fresh alternatives. Frozen processed vegetables are particularly valued for their convenience, being pre-washed, pre-cut, and ready to use, while retaining nutritional quality. Frikom leads the market with a broad portfolio of frozen products, supported by innovation and promotions, while private label is gaining traction due to competitiv...

Euromonitor International's Processed Fruit and Vegetables in Serbia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Frozen Processed Fruit and Vegetables, Shelf Stable Fruit and Vegetables.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Processed Fruit and Vegetables market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

20 Pages
Processed Fruit and Vegetables in Serbia
Euromonitor International
November 2025
List Of Contents And Tables
PROCESSED FRUIT AND VEGETABLES IN SERBIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Convenience and affordability drive demand
INDUSTRY PERFORMANCE
Rising prices encourage shift to processed vegetables
Frozen processed vegetables leads growth
WHAT’S NEXT?
Convenience will drive steady growth
Frozen processed vegetables will continue to lead growth
Price controls are expected to improve affordability of fresh produce
COMPETITIVE LANDSCAPE
Frikom consolidates its lead
Private label strengthens its presence amid ongoing consumer price sensitivity
CHANNELS
Small local grocers loses share to modern retailers
E-commerce continues to see rapid growth, driven by convenience
CATEGORY DATA
Table 1 Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
Table 2 Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
Table 3 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
Table 4 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
Table 5 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2020-2025
Table 6 NBO Company Shares of Processed Fruit and Vegetables: % Value 2021-2025
Table 7 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2022-2025
Table 8 Distribution of Processed Fruit and Vegetables by Format: % Value 2020-2025
Table 9 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2025-2030
Table 10 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2025-2030
Table 11 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
STAPLE FOODS IN SERBIA
EXECUTIVE SUMMARY
Busy lifestyles drive demand, but consumers remain price sensitive
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Increasingly busy lifestyles drive sales
Shift towards healthier offerings, especially in breakfast cereals
Consumers remain price sensitive
WHAT’S NEXT?
Fast-paced lifestyles to drive continued growth
Health and wellness trend will gain traction
Price sensitivity will continue to shape consumer behaviour
COMPETITIVE LANDSCAPE
Artisanal producers lead sales
Benlian leads growth having tapped into health and wellness trend
Private label solidifies its presence amid ongoing consumer price sensitivity
CHANNELS
Supermarkets strengthens lead as primary channel
E-commerce continues to see rapid growth
Discounters gain traction on back of heightened consumer price sensitivity
MARKET DATA
Table 13 Sales of Staple Foods by Category: Volume 2020-2025
Table 14 Sales of Staple Foods by Category: Value 2020-2025
Table 15 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 16 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 17 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 18 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 19 Penetration of Private Label by Category: % Value 2021-2025
Table 20 Distribution of Staple Foods by Format: % Value 2020-2025
Table 21 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 22 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 23 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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