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Processed Fruit and Vegetables in Pakistan

Published Nov 17, 2025
Length 22 Pages
SKU # EP20610887

Description

Retail sales of processed fruits and vegetables in Pakistan are being fuelled by increasing demand for convenience and time-saving meal solutions. Urban consumers, including dual-income households, young professionals, and small families, are turning to ready-to-use products such as frozen peas, mixed vegetables, chopped spinach, canned corn, and tomato paste, which simplify cooking and reduce preparation time. Shelf stable beans is the fastest-growing category, reflecting a shift from tradition... Euromonitor International's Processed Fruit and Vegetables in Pakistan report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change. Product coverage: Frozen Processed Fruit and Vegetables, Shelf Stable Fruit and Vegetables. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data. Why buy this report? * Get a detailed picture of the Processed Fruit and Vegetables market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop. Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

Table of Contents

22 Pages
Processed Fruit and Vegetables in Pakistan
Euromonitor International
November 2025
List Of Contents And Tables
PROCESSED FRUIT AND VEGETABLES IN PAKISTAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Convenience and quality concerns drive growth
INDUSTRY PERFORMANCE
Rising demand for convenience fuels sales
Shelf stable beans sees fastest growth
WHAT’S NEXT?
Health concerns will facilitate shift towards packaged produce
Players to harness export potential
Shift towards sustainable packaging
COMPETITIVE LANDSCAPE
Quick Food Industries leverages vertical integration to drive sales
Fragmented market beyond leading players
CHANNELS
Small local grocers remains dominant channel
E-commerce remains underdeveloped, despite rapid growth
CATEGORY DATA
Table 1 Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
Table 2 Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
Table 3 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
Table 4 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
Table 5 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2020-2025
Table 6 NBO Company Shares of Processed Fruit and Vegetables: % Value 2021-2025
Table 7 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2022-2025
Table 8 Distribution of Processed Fruit and Vegetables by Format: % Value 2020-2025
Table 9 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2025-2030
Table 10 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2025-2030
Table 11 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
STAPLE FOODS IN PAKISTAN
EXECUTIVE SUMMARY
Expansion of modern retail fuels staple food sales
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Convenience and urbanisation drive robust growth
Consumers shift from unpackaged to packaged formats mid rising focus on food safety and quality
Affordability remains key as local production expands
WHAT’S NEXT?
Changing lifestyles and retail formalisation will drive growth
Competition will intensify as players expand their portfolios and invest in geographical expansion
Health and wellness trend will gain traction in urban areas
COMPETITIVE LANDSCAPE
Engro leads fragmented landscape
Matco gains share at expense of smaller competitors
CHANNELS
Small local grocers face growing competition from modern trade
E-commerce shows rapid expansion
MARKET DATA
Table 13 Sales of Staple Foods by Category: Volume 2020-2025
Table 14 Sales of Staple Foods by Category: Value 2020-2025
Table 15 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 16 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 17 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 18 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 19 Penetration of Private Label by Category: % Value 2021-2025
Table 20 Distribution of Staple Foods by Format: % Value 2020-2025
Table 21 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 22 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 23 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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