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Processed Fruit and Vegetables in Morocco

Publisher Euromonitor International
Published Jan 21, 2026
Length 23 Pages
SKU # EP20807565

Description

Processed fruit and vegetables in Morocco registered strong growth in retail volume sales and especially retail current value sales in 2025. While categories like shelf stable vegetables and frozen processed potatoes are popular, the offer and consumption of some other types remain underdeveloped, thereby providing room for further growth across processed fruit and vegetables. Increasingly hectic lifestyles and high prices of fresh vegetables continued to push convenience and affordability aspec...

Euromonitor International's Processed Fruit and Vegetables in Morocco report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2021-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Frozen Processed Fruit and Vegetables, Shelf Stable Fruit and Vegetables.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Processed Fruit and Vegetables market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

23 Pages
Processed Fruit and Vegetables in Morocco
Euromonitor International
January 2026
List Of Contents And Tables
PROCESSED FRUIT AND VEGETABLES IN MOROCCO
KEY DATA FINDINGS
2025 DEVELOPMENTS
Strong growth opportunities for processed fruit and vegetables
INDUSTRY PERFORMANCE
The shelf stable format enjoys wide acceptance
Convenience and affordability spur interest in frozen processed potatoes
WHAT’S NEXT?
Room for development and growth remains in processed fruit and vegetables
Frozen processed potatoes and vegetables to push faster growth in demand
Retail developments to improve the offer of frozen processed vegetables
COMPETITIVE LANDSCAPE
Copralim offers a wide range of products across price points to top the rankings
Private label is a strong and growing presence in processed fruit and vegetables
CHANNELS
Small local grocers maintain affordability to remain competitive
Supermarkets encroach on small local grocers’ turf
CATEGORY DATA
Table 1 Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
Table 2 Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
Table 3 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
Table 4 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
Table 5 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2020-2025
Table 6 NBO Company Shares of Processed Fruit and Vegetables: % Value 2021-2025
Table 7 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2022-2025
Table 8 Distribution of Processed Fruit and Vegetables by Format: % Value 2020-2025
Table 9 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2025-2030
Table 10 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2025-2030
Table 11 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
STAPLE FOODS IN MOROCCO
EXECUTIVE SUMMARY
Rising prices stimulate retail value sales as demand dips
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Economic pressures limit purchases of perceived non-essential staple foods
Fresh alternatives hamper the appeal of packaged options
Branded manufacturers look to price discounts to maintain affordability
WHAT’S NEXT?
Low consumer confidence to result in slight growth rates
Price-sensitivity to maintain home-baking trend
Brands to see strong competition from alternatives
COMPETITIVE LANDSCAPE
Artisanal players leverage proximity and consumer trust to dominate baked goods
Local players enjoy competitive advantages
CHANNELS
Traditional grocery retailers dominate but modern grocery formats gain traction
Discounters is emerging as a dynamic format in staple foods
MARKET DATA
Table 13 Sales of Staple Foods by Category: Volume 2020-2025
Table 14 Sales of Staple Foods by Category: Value 2020-2025
Table 15 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 16 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 17 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 18 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 19 Penetration of Private Label by Category: % Value 2020-2025
Table 20 Distribution of Staple Foods by Format: % Value 2020-2025
Table 21 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 22 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 23 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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