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Processed Fruit and Vegetables in Morocco

Publisher Euromonitor International
Published Dec 05, 2024
Length 21 Pages
SKU # EP19416734

Description

Processed Fruit and Vegetables in Morocco


Moroccan consumers have remained highly price-sensitive in 2024, with a strong preference for fresh produce due to its health benefits. This trend has contributed to the modest growth of processed vegetables and the continued underperformance of frozen options. Consumers have shown a marked inclination for shelf-stable vegetables, particularly where fresh alternatives are either scarce or prohibitively expensive. Products such as maize, mushrooms, and peas dominate this category, reflecting thei...

Euromonitor International's Processed Fruit and Vegetables in Morocco report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2028, clearly indicating how the market is expected to change.

Product coverage: Frozen Processed Fruit and Vegetables, Shelf Stable Fruit and Vegetables.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Processed Fruit and Vegetables market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

21 Pages
Processed Fruit and Vegetables in Morocco
Euromonitor International
December 2024
List Of Contents And Tables
PROCESSED FRUIT AND VEGETABLES IN MOROCCO
KEY DATA FINDINGS
2024 DEVELOPMENTS
Price sensitivity shapes consumer choices in processed vegetables
Frozen processed potatoes lead growth amid economic challenges
Private label dominance and consumer preferences for local dishes
PROSPECTS AND OPPORTUNITIES
Challenges in building brand loyalty amidst private label competition
Opportunities in undeveloped product areas and growing private label demand
Frozen potatoes and local dishes to drive subcategory performance
CATEGORY DATA
Table 1 Sales of Processed Fruit and Vegetables by Category: Volume 2019-2024
Table 2 Sales of Processed Fruit and Vegetables by Category: Value 2019-2024
Table 3 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2019-2024
Table 4 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2019-2024
Table 5 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2019-2024
Table 6 NBO Company Shares of Processed Fruit and Vegetables: % Value 2020-2024
Table 7 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2021-2024
Table 8 Distribution of Processed Fruit and Vegetables by Format: % Value 2019-2024
Table 9 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2024-2029
Table 10 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2024-2029
Table 11 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2024-2029
Table 12 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2024-2029
STAPLE FOODS IN MOROCCO
EXECUTIVE SUMMARY
Staple foods in 2024: The big picture
Key trends in 2023
Competitive Landscape
Channel developments
What next for Cooking Ingredients and Meals?
MARKET DATA
Table 13 Sales of Staple Foods by Category: Volume 2019-2024
Table 14 Sales of Staple Foods by Category: Value 2019-2024
Table 15 Sales of Staple Foods by Category: % Volume Growth 2019-2024
Table 16 Sales of Staple Foods by Category: % Value Growth 2019-2024
Table 17 NBO Company Shares of Staple Foods: % Value 2020-2024
Table 18 LBN Brand Shares of Staple Foods: % Value 2021-2024
Table 19 Penetration of Private Label by Category: % Value 2019-2024
Table 20 Distribution of Staple Foods by Format: % Value 2019-2024
Table 21 Forecast Sales of Staple Foods by Category: Volume 2024-2029
Table 22 Forecast Sales of Staple Foods by Category: Value 2024-2029
Table 23 Forecast Sales of Staple Foods by Category: % Volume Growth 2024-2029
Table 24 Forecast Sales of Staple Foods by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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