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Processed Fruit and Vegetables in Latvia

Publisher Euromonitor International
Published Nov 25, 2025
Length 20 Pages
SKU # EP20639265

Description

While fresh produce continues to dominate consumer preferences, processed fruit and vegetables are seeing a stable performance in 2025, supported by their convenience and demand in winter, when fresh vegetables are less appealing in terms of taste and quality than during summer. Consumers are increasingly turning to private label offerings for their affordability and acceptable quality as living costs rise and there is low brand loyalty in the category.

Euromonitor International's Processed Fruit and Vegetables in Latvia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Frozen Processed Fruit and Vegetables, Shelf Stable Fruit and Vegetables.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Processed Fruit and Vegetables market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

20 Pages
Processed Fruit and Vegetables in Latvia
Euromonitor International
November 2025
List Of Contents And Tables
PROCESSED FRUIT AND VEGETABLES IN LATVIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Stable demand for convenient products
INDUSTRY PERFORMANCE
Products remain a traditional part of daily nutrition in the country
Price and promotions dictate purchasing decisions
WHAT’S NEXT?
Stability, with fresh produce continuing to dominate
Opportunities in frozen vegetable mixtures for quick meals
Lower VAT makes products more affordable
COMPETITIVE LANDSCAPE
Orkla Foods enjoys significant negotiating power with retailers
Maxima’s private label range drives its strong performance
CHANNELS
Smaller convenience stores are an attractive option for everyday purchases
E-commerce increasingly popular for delivery of heavy items
CATEGORY DATA
Table 1 Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
Table 2 Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
Table 3 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
Table 4 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
Table 5 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2020-2025
Table 6 NBO Company Shares of Processed Fruit and Vegetables: % Value 2021-2025
Table 7 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2022-2025
Table 8 Distribution of Processed Fruit and Vegetables by Format: % Value 2020-2025
Table 9 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2025-2030
Table 10 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2025-2030
Table 11 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
STAPLE FOODS IN LATVIA
EXECUTIVE SUMMARY
Limited expansion but steady demand for core products
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Impact of a cold summer
Price is key
Consumers seek products that offer both taste and freshness
WHAT’S NEXT?
Mature market with little room for growth
Private label expansion
Better future for barbecue-related products
COMPETITIVE LANDSCAPE
Forevers leads a highly fragmented market
Nord-Exim benefits from the rising demand for affordable and quick meal options
Rapid growth of private label
CHANNELS
Leading convenience stores offer a broad selection of products
Discounters appeal amid ongoing economic uncertainty
E-commerce continues to expand in 2025
MARKET DATA
Table 13 Sales of Staple Foods by Category: Volume 2020-2025
Table 14 Sales of Staple Foods by Category: Value 2020-2025
Table 15 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 16 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 17 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 18 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 19 Penetration of Private Label by Category: % Value 2021-2025
Table 20 Distribution of Staple Foods by Format: % Value 2020-2025
Table 21 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 22 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 23 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
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