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Processed Fruit and Vegetables in Kenya

Publisher Euromonitor International
Published Jan 20, 2026
Length 18 Pages
SKU # EP20807654

Description

Processed fruit and vegetables, and in particular, shelf stable vegetables, continued to be in demand among the Kenyan middle class, with convenience supporting sales. Over, the forecast period, rising health consciousness will have an impact in terms of messaging and product development. For instance, there will be increasing offerings with lower sugar and salt content.

Euromonitor International's Processed Fruit and Vegetables in Kenya report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2021-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Frozen Processed Fruit and Vegetables, Shelf Stable Fruit and Vegetables.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Processed Fruit and Vegetables market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

18 Pages
Processed Fruit and Vegetables in Kenya
Euromonitor International
January 2026
List Of Contents And Tables
PROCESSED FRUIT AND VEGETABLES IN KENYA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Continuing growth among middle class
INDUSTRY PERFORMANCE
Shelf stable vegetables account for most sales
Shelf stable vegetables register highest value growth
WHAT’S NEXT?
Continuing growth among higher-income consumers
Rising health consciousness influences product development over forecast period
Sustainability a growing focus over forecast period
COMPETITIVE LANDSCAPE
Premier Foods holds on to tight lead
Second-placed Trufoods also has sizeable foothold
CHANNELS
Supermarkets continue to dominate distribution
Supermarkets gain most value share
CATEGORY DATA
Table 1 Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
Table 2 Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
Table 3 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
Table 4 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
Table 5 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2020-2025
Table 6 NBO Company Shares of Processed Fruit and Vegetables: % Value 2021-2025
Table 7 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2022-2025
Table 8 Distribution of Processed Fruit and Vegetables by Format: % Value 2020-2025
Table 9 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2025-2030
Table 10 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2025-2030
Table 11 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
STAPLE FOODS IN KENYA
EXECUTIVE SUMMARY
Healthy growth across the board
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
A positive picture in 2025
Rising health consciousness has growing influence
Growing focus on sustainability
WHAT’S NEXT?
Continuing healthy growth over forecast period
Innovation way to stand out from crowd
Growing demand for healthier options
COMPETITIVE LANDSCAPE
Kapa Oil Refineries registers highest value growth
CHANNELS
Small local grocers are the largest distribution channel
Small local grocers gains most value share
MARKET DATA
Table 13 Sales of Staple Foods by Category: Volume 2020-2025
Table 14 Sales of Staple Foods by Category: Value 2020-2025
Table 15 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 16 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 17 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 18 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 19 Penetration of Private Label by Category: % Value 2021-2025
Table 20 Distribution of Staple Foods by Format: % Value 2020-2025
Table 21 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 22 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 23 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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