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Processed Fruit and Vegetables in Japan

Publisher Euromonitor International
Published Dec 12, 2025
Length 22 Pages
SKU # EP20676771

Description

Current value sales of processed fruit and vegetables registered moderate growth in 2025, while volume growth remained limited. Ongoing food inflation, persistent cost-of-living challenges, and uncertainties in global supply – amplified by US trade policies – are prompting Japanese consumers to prioritise affordable staple foods. This environment is encouraging growth in private label products and discount retailers, as private labels expand their ranges and offer quality comparable to branded g...

Euromonitor International's Processed Fruit and Vegetables in Japan report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Frozen Processed Fruit and Vegetables, Shelf Stable Fruit and Vegetables.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Processed Fruit and Vegetables market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

22 Pages
Processed Fruit and Vegetables in Japan
Euromonitor International
December 2025
List Of Contents And Tables
PROCESSED FRUIT AND VEGETABLES IN JAPAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Modest growth for processed fruit and vegetables in 2025 amid high inflation
INDUSTRY PERFORMANCE
Frozen fruits and vegetables are in demand as fresh fruits and vegetables experience supply issues
Acia bowls drive demand for frozen fruit
WHAT’S NEXT?
Fractionation in the price of fresh food will encourage a shift to frozen options
Processed beans as meal toppers set to remain on-trend
Mottainai concept set to attract consumer attention
COMPETITIVE LANDSCAPE
Hagoromo Foods Corp leads a fragmented category
Private label gains share rapidly as prices rise
CHANNELS
Health and beauty specialists benefit from an increasing variety
E-commerce continues its upward trajectory, albeit from a relatively low base
CATEGORY DATA
Table 1 Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
Table 2 Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
Table 3 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
Table 4 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
Table 5 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2020-2025
Table 6 NBO Company Shares of Processed Fruit and Vegetables: % Value 2021-2025
Table 7 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2022-2025
Table 8 Distribution of Processed Fruit and Vegetables by Format: % Value 2020-2025
Table 9 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2025-2030
Table 10 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2025-2030
Table 11 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
STAPLE FOODS IN JAPAN
EXECUTIVE SUMMARY
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Sharp price increases fuel category volatility in 2025
Convenience factor remains important to busy consumers
Post-pandemic interest in health and wellbeing remains high
WHAT’S NEXT?
Shrinking population expected to lead to volume decline
Current value growth will remain largely driven by high prices
Convenience factor will continue to shape category fortunes
COMPETITIVE LANDSCAPE
Yamazaki Baking retains the lead in a highly fragmented industry
Second-ranked player gains ground in 2025
CHANNELS
Supermarkets remains the leading distribution channel in Japan
Health and beauty specialists and e-commerce are gaining popularity
MARKET DATA
Table 13 Sales of Staple Foods by Category: Volume 2020-2025
Table 14 Sales of Staple Foods by Category: Value 2020-2025
Table 15 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 16 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 17 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 18 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 19 Penetration of Private Label by Category: % Value 2020-2025
Table 20 Distribution of Staple Foods by Format: % Value 2020-2025
Table 21 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 22 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 23 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
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