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Processed Fruit and Vegetables in Estonia

Publisher Euromonitor International
Published Nov 25, 2025
Length 20 Pages
SKU # EP20639340

Description

Overall, the picture is muted, with volume sales falling. However, frozen processed fruit and vegetables fare better, due to their healthier positioning, as they generally do not contain preservatives and in the case of shelf stable fruit, no added sugar. Lidl continues to make gains, as it opens further stores in Estonia. There is limited brand loyalty for processed fruit and vegetables, with price being the main driver of value sales.

Euromonitor International's Processed Fruit and Vegetables in Estonia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Frozen Processed Fruit and Vegetables, Shelf Stable Fruit and Vegetables.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Processed Fruit and Vegetables market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

20 Pages
Processed Fruit and Vegetables in Estonia
Euromonitor International
November 2025
List Of Contents And Tables
PROCESSED FRUIT AND VEGETABLES IN ESTONIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Limited brand loyalty
INDUSTRY PERFORMANCE
Improving picture in 2025
Frozen processed potatoes register highest value growth
WHAT’S NEXT?
Volume sales flat over forecast period
Slight volume growth for frozen offerings
Health concerns limit consumption of shelf stable fruit
COMPETITIVE LANDSCAPE
Competition remains tight
Oerlemans Foods gains most value share
CHANNELS
Supermarkets and hypermarkets dominate
Discounters gain most value share
CATEGORY DATA
Table 1 Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
Table 2 Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
Table 3 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
Table 4 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
Table 5 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2020-2025
Table 6 NBO Company Shares of Processed Fruit and Vegetables: % Value 2021-2025
Table 7 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2022-2025
Table 8 Distribution of Processed Fruit and Vegetables by Format: % Value 2020-2025
Table 9 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2025-2030
Table 10 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2025-2030
Table 11 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
STAPLE FOODS IN ESTONIA
EXECUTIVE SUMMARY
Muted growth in 2025
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Slight recovery in 2025
Processed meat sees volume sales fall, while frozen processed fruit and vegetables fare better
Rising health consciousness influencing product development
WHAT’S NEXT?
Modest outlook over forecast period
Innovation key for branded players to stay ahead
Growing demand for healthier options
COMPETITIVE LANDSCAPE
Finnish meat processor HKScan continues to lead
Premium pasta brand La Molisana gains significant value share
CHANNELS
Supermarkets and hypermarkets dominate
E-commerce gains most value share
MARKET DATA
Table 13 Sales of Staple Foods by Category: Volume 2020-2025
Table 14 Sales of Staple Foods by Category: Value 2020-2025
Table 15 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 16 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 17 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 18 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 19 Penetration of Private Label by Category: % Value 2021-2025
Table 20 Distribution of Staple Foods by Format: % Value 2020-2025
Table 21 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 22 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 23 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
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