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Processed Fruit and Vegetables in Denmark

Published Nov 17, 2025
Length 22 Pages
SKU # EP20610893

Description

In 2025, value sales of processed fruit and vegetables in Denmark increased, driven by its essential role in home cooking and the convenience it offers amidst rising living costs. Consumers increasingly opted for frozen and shelf-stable products, recognising these as affordable, versatile, and low-waste meal components. Additionally, government guidance on maintaining emergency food supplies boosted the demand for shelf-stable options. Shelf-stable beans emerged as a fastest-growing area, highli... Euromonitor International's Processed Fruit and Vegetables in Denmark report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change. Product coverage: Frozen Processed Fruit and Vegetables, Shelf Stable Fruit and Vegetables. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data. Why buy this report? * Get a detailed picture of the Processed Fruit and Vegetables market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop. Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

Table of Contents

22 Pages
Processed Fruit and Vegetables in Denmark
Euromonitor International
November 2025
List Of Contents And Tables
PROCESSED FRUIT AND VEGETABLES IN DENMARK
KEY DATA FINDINGS
2025 DEVELOPMENTS
Affordability, convenience and demand for plant-based options drive value sales
INDUSTRY PERFORMANCE
Growth in processed fruit and vegetables is driven by convenience, affordability, and shelf stability
Shelf-stable beans drive value growth as Danes seek affordable, plant-based nutrition
WHAT’S NEXT?
Processed fruit and vegetables is set to sustain steady growth as affordability and convenience remain key
Health-conscious Danes are expected to boost demand for natural and organic processed vegetables
EU policy support strengthens demand for legumes and shelf-stable vegetables
COMPETITIVE LANDSCAPE
Coop Danmark A/S maintains its leadership through affordability and nationwide reach
Orkla Foods Danmark A/S strengthens its position through trusted brands and everyday staples
CHANNELS
Discounters consolidates its leadership in distribution by combining affordability with everyday convenience
Retail e-commerce gains traction as consumers embrace digital convenience for everyday staples
CATEGORY DATA
Table 1 Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
Table 2 Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
Table 3 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
Table 4 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
Table 5 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2020-2025
Table 6 NBO Company Shares of Processed Fruit and Vegetables: % Value 2021-2025
Table 7 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2022-2025
Table 8 Distribution of Processed Fruit and Vegetables by Format: % Value 2020-2025
Table 9 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2025-2030
Table 10 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2025-2030
Table 11 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
STAPLE FOODS IN DENMARK
EXECUTIVE SUMMARY
Steady growth in staple foods is driven by necessity, convenience, and sustainability
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Steady growth is driven by necessity and occasional indulgence
The expansion of private label influences staple foods in 2025
A focus on sustainability and local sourcing rises in Denmark during 2025
WHAT’S NEXT?
Steady growth in staple foods is set to be driven by necessity and evolving consumer preferences
Rising health and wellness concerns drive change in staple food portfolios
Distribution channels are set to evolve amid cost pressures and convenience trends
COMPETITIVE LANDSCAPE
Coop Danmark A/S maintains its leadership in staple foods despite a slight share decline
Rahbekfisk A/S leads value growth in staple foods driven by demand for frozen seafood
CHANNELS
Discounters strengthens its leadership through competitive pricing and private label
Retail e-commerce grows as consumers appreciate convenience and flexibility
MARKET DATA
Table 13 Sales of Staple Foods by Category: Volume 2020-2025
Table 14 Sales of Staple Foods by Category: Value 2020-2025
Table 15 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 16 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 17 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 18 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 19 Penetration of Private Label by Category: % Value 2020-2025
Table 20 Distribution of Staple Foods by Format: % Value 2020-2025
Table 21 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 22 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 23 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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